After the year 2017 provided the sector with income of $840 million, 31% more than in 2016, the union has carried out a new review and plans to generate up to $900 million this year.
Entrepreneurs in the sector are looking to develop this segment of the tourist market, highlighting the country's characteristics that are ideal for offering activities such as trekking and visits to volcanoes.
The objective should be to focus on the North American and European markets, where most tourists are looking for activities such as biking, hiking, rafting, visits to biological reserves and volcanoes, among other things.
Private companies and the municipality of Panama City are developing a plan to offer tourist activities in the capital to passengers who are in transit through Tocumen airport.
While tourism and hotel operators are still looking for alternatives to improve the sector's sluggish figures, the municipality of Panama intends to develop a plan that encourages passengerswho are waiting for connections at Tocumen airport to go out and visit some tourist attractions in the city. Routes related to religious tourism, others focused on the history of Panamanian athletes who are famous worldwide and thematic shows that show how life was during different periods of Panamanian history, are some of the ideas that have been suggested so far.
In order to achieve maximum growth potential and position themselves as a major destination in the region, it is imperative to update the Master Plan for Tourism, developed in 2007.
In the view of tourism enterprises, some of the factors that need to be strengthened are related to the creation of a plan to boost tourism products, work with indigenous regions to boost tourism in these areas, update sector priorities and above all to create the concept of clusters, "... conglomerates which form a more integrated tourist circuit."
Although it is facing 2015 with optimism, Costa Rica knows that it is facing strong growth in competition from regional neighbors as a tourist destination.
Costa Rica has begun to lose its comparative advantage which it has held for many years over the rest of the region in attracting tourists. The strong competition from destinations such as Nicaragua and Panama is now creating some difficulties for the tourism industry, in whose view the country is not investing enough in promotion compared to its competitors.
A bill being discussed in the National Assembly aims to promote the development of business tourism in the country.
Although business tourism is one of the fastest growing segments, not all sectors agree with this bill, because, for some, "... the country still does not have sufficient infrastructure to host these events."
Alvaro Dieguez, president of the Hotel Association of Nicaragua, told elnuevodiario.com that "...
In coordination with the guild of private companies the Tourism Authority of Panama has announced the beggining of the international campaign "Vive Panamá".
At a meeting between government officials and companies in the sector strategies and development plans for the tourism industry in the medium term were reviewed.
The manager of the Tourism Authority of Panama (ATP), Jesus Sierra Victoria, reported that for November the ATP will bring forward the campaign "Vive Panamá" which begins on the 1st and ends on the 31st, with offers for tourists, including dining and shopping .Tourists will receive personalized attention at airports with information on tourist sites in Panama, he added.
The government announced that it will construct the stations at 80 kilometer intervals along the Pan American Highway and they will feature restaurants, parking and small stores.
From a statement issued by the Tourism Authority of Panama (ATP):
PANAMA September 25 (ATP) - The Tourism Authority of Panama (ATP) has developed a series of initiatives such as tourist resorts along the Pan American Highway, informed the Administrator of the institution, Jesus Sierra Victoria during the XIV International Tourism Forum PANAMCHAM, which took place at the Sheraton hotel.
According to tourism businesses in Panama, eliminating benefits for this segment of the touristic market will hurt an activity which contributes $300 per day per tourist.
The Tourism Authority of Panama (ATP) stated in Panamanian media that "... from January, the rental of Atlapa Convention Center will not be free for anyone" ... claiming that it costs money both for the State and the authority responsible for tourism.
Guatemala's hotel sector is concerned about lack of inclusion of the tourism category within the country’s investment promotion policies.
The first version of the National Competitiveness Agenda excludes the tourism sector, confirmed Jaime Day, director of the National Competitiveness Program, who said it would be added in the new version of the agenda.
Tourism statistics are growing, and in order to ensure further growth it is necessary to focus on markets other than the traditional markets of the U.S. and Europe, specifically in Latin America.
The flow of tourism in Panama has been growing significantly in recent years, the U.S. and Europe being the major emitters.
However, the situation experienced by the economies of the U.S.