Refinancing the debts of tourism companies, reviewing the exchange rate policy so that the country is not a very expensive destination and recovering the category of aviation security are some of the actions that the government should focus on to prevent the bankruptcy of this sector.
In addition to the millions of investments that have been made in this sector, it is very important for the country because according to official figures for 2019, its contribution to the Gross Domestic Product amounts to about 7%.
New health and hygiene protocols in the establishments and the commitment to attract national tourists in an environment where short trips will be preferred, are some of the trends predicted in the new "normality" that will come after the quarantine period.
Given the quarantines decreed by most governments worldwide, it is anticipated that the habits of tourists will change dramatically in the short and medium term, as the crisis of covid-19 will leave consequences among consumers.
In the 2019 Travel and Tourism Competitiveness Index, Costa Rica, Panama, Honduras, El Salvador and Guatemala fell back in the ranking, while the Dominican Republic was the only country that improved.
According to the report prepared by the World Economic Forum, during 2019 Costa Rica ranked 41 out of 140 countries. It was followed by Panama at box 47, the Dominican Republic at 73, Nicaragua at 91, Honduras at 94, Guatemala at 99 and El Salvador at 108.
In Costa Rica, the bill to regulate the provision of tourist rental services in housing through digital platforms, which includes a 13% tax and would require suppliers to register, which would make this accommodation option more expensive.
The deputies approved in their first debate, file No. 20,865 Framework Law for the regulation of non-traditional hosting and its intermediation through digital platforms, reported the Assembly on August 28.
About 153,000 visitors annually come to the country to fish for recreational purposes, and the activity generates a chain of business of about $500 million annually.
According to a study conducted by the Costa Rican Fishing Federation (Fecop), most of the income reported in the country by sport and tourist fishing derives from the arrival of tourists interested in the activity, who generate annual revenues of $460 million.
The construction of the road to Monteverde in Costa Rica, which has been postponed for years and that in the coming weeks would publish the tender documents, promises to further enhance tourism in the sector.
This is not the first attempt by a government to develop this important road project. In July 2014 the Ministry of Public Works announced that it would publish in 2015 a "direct competitive tender" to asphalt 18 kilometers of road in the province of Puntarenas.
After nearly 100,000 Mexican tourists visited Costa Rica in 2018, this year the authorities plan to intensify the country's promotion in Mexico's main cities.
According to the latest estimates, this year about 508,000 Mexicans would be considering vacationing in Costa Rica.
Between 2012 and 2016, the tourism sector's contribution to Costa Rica's Gross Domestic Product increased from 4.4% to 6.3%, with accommodation, food and beverage services being the most important activities.
The tourism industry can be compared to other economic activities in order to measure its importance. For example, the contribution to the GDP for 2016 of computer services was 2.2%, electricity production contributed 2.1%, the manufacture of medical instruments and supplies contributed 1.8%, and a traditional activity such as banana cultivation represents 1.1% of GDP, reported the Central Bank of Costa Rica.
Greater air connectivity is one of the factors that explains the increase in income generated from tourism activities in the first quarter in Costa Rica, when $1.182 billion was reported.
The travel category, in the exports section of the Balance of Payments, is composed mostly of the expense of foreigners who arrive for holiday trips, and the increase reported in the first quarter, which is the high season, is attributed to good promotion of the country and better air connectivity.
On May 25 and 26, a meeting of tourism companies from Central America will take place in Panama City, in which buyers from all over the world will take part.
The International Tourism Expo 2018 will be held at the ATLAPA Convention Center, in Panama City.
The meeting, organized by the Chamber of Commerce, Industries and Agriculture of Panama, will involve more than 160 international issuing wholesalers from Europe, North America and Latin America, with the aim of seeking service providers and tourism products.
During the 2016-2017 season, 250 cruise ships arrived at the country's ports, representing an increase of 34% over the previous season, and the number of tourists on board increased by 16%.
According to official figures, between the seasons 2015-2016 and 2016-2017, the number of tourists who arrived on board cruises grew by 16%, rising from 242,930 to 280,854.
This year Costa Rica will focus on consolidating itself as a global destination, of a potential market of approximately 9 million tourists.
Global promotion to position Costa Rica as a destination will begin in 2018. According to data from the Costa Rican Institute of Tourism (ICT), the average tourist who visits the country spends 18 nights and spends $3,200, and in addition, prefers small lodgings, local food and crafts.
Tailor made tourist packages, modifications in hotels, and learning the Mandarin language, are just some of the aspects that companies must work on in order to receive tourists from China.
The bilateral tourism promotion agreement signed between the governments of China and Panama, after they reestablished diplomatic relations in June 2017, involves much more than a simple framework to promote the arrival of tourists, but also contemplates the requirements that Panama must meet in order to be categorized as a country authorized to be visited by the citizens of China.
Businessmen from the Panamanian tourist sector welcome the arrival of Air China flights in March 2018, but consider it will be a challenge to attract a type of tourist that seems to prefer very different destinations than those offered by Central America.
In a region which for many years has specialized in serving North American tourists and more recently Europeans, preparing to provide the attention demanded by tourists from China will be a challenge, according to the Panamanian tourism entrepreneurs themselves.
On November 9th, more than 70 companies linked to the tourism sector will take part in an exhibition of products and services in San José.
From a press release by Travel Show Expo:
San José, Costa Rica, September 24, 2017.A group of 75 companies linked to the tourism market will be promoted in the local market thanks to an event that will showcase the wide range of offers for lovers of beach, mountain or rural community projects.