Using big data management techniques, it is possible to know, with greater precision than with traditional methods, the socio-demographic characteristics, tastes, preferences and interests of consumers living in a specific area of a city or of groups of people who visit particular stores.
Nowadays, with the large volumes of data that exist, it is possible to examine absolute and relative numbers of potential customers of a shopping center or business that are in any other location.
Arguing that there is a risk due to the Covid-19 outbreak and that in some areas precautions should be taken due to criminal acts, the US advised its citizens to reconsider travel to El Salvador and not to travel to the other countries of the region.
In the case of El Salvador, the alert level is 3, which recommends its citizens to reconsider their travel.
Central America must be the driving force behind a globally accepted document that will be vital for the recovery of the global economy and tourism in particular.
The generation of a physical or digital document of global acceptance (like national passports) that certifies that the bearer has been vaccinated against Covid-19 will facilitate the movement of people that has been severely restricted as part of the measures adopted by governments, both locally and internationally, to contain the pandemic.
In the last months of 2020 and in January 2021, interest in travel agency services and other tourism-related services began to increase, a rise that was most evident in Costa Rica and Guatemala.
Through a system that monitors in real time changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, sectors and markets operating in the region.
The amount of visitors arrivals to Central America and the Dominican Republic shows a downward trend since 2016, which was consolidated in 2019 and worsened in 2020, a phenomenon that is explained by the events recorded in the extra-regional market.
Between 2015 and 2019, the countries of the SICA region, the average growth rate of visitor arrivals was 4.9%, where only in 2019 there was a negative rate of -0.2%, highlights a document of the Secretariat for Central American Tourism Integration (SITCA) published in January 2021.
When the pandemic began, interest among Central Americans in travel agency and other tourism-related services dropped significantly, and although it rebounded in mid-May, in recent weeks it has again reported a downward trend.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.
In the context of the economic reopening, it was announced that as of October 15, Costa Rican air terminals will begin to receive flights carrying citizens from Central America and Panama.
Due to the covid-19 outbreak, air transport between Costa Rica and the other countries in the region has been interrupted since March. Seven months later, authorities removed the restriction and airlines will be able to begin operating these flights.
The risks involved when visiting a destination and the possibility of making reservations with less notice are fundamental factors that consumers will consider when deciding whether or not to take a trip in the coming months.
The outbreak of covid-19 in several countries around the world almost caused air, sea and land transport to disappear, as several governments decided to ban leisure and business travel.
When restrictions were decreed due to the covid-19 outbreak in the region, interest in travel agency services collapsed, but by mid-May the decline was reversed and all markets are already experiencing increases in interactions related to the issue.
Through a system that monitors changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long-term demand trends for the different products, sectors and markets operating in the region.
The current scenario of reactivation of commercial flights and tourist activities, are an opportunity for insurers to increase their sales, since the hiring of a policy is a mandatory requirement for tourists to be allowed to travel.
Products that offer a refund in the event of having to cancel the trip due to illness, as well as coverage at the destination if the person becomes ill, both for medical expenses and for lodging in case a quarantine is needed, constitute a great opportunity in this context of the spread of covid-19.
Since restrictions began to be imposed due to the outbreak of covid-19 in the countries of the region, interest in travel agency services collapsed, but in mid-May the decline was halted and most countries are already seeing rebounds.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.
Adapting spaces in the restaurant area, selling themselves to tourists as a clean and safe establishment, are some of the strategies that hotel sector businessmen plan to apply in order to adjust to the new commercial reality resulting from the health emergency.
The spread of covid-19 has forced health authorities to restrict the mobility of people and to close several establishments, with hotels being one of the most affected.
New health and hygiene protocols in the establishments and the commitment to attract national tourists in an environment where short trips will be preferred, are some of the trends predicted in the new "normality" that will come after the quarantine period.
Given the quarantines decreed by most governments worldwide, it is anticipated that the habits of tourists will change dramatically in the short and medium term, as the crisis of covid-19 will leave consequences among consumers.
The sharp drop expected in the income of the tourism industry in Central America will be partially explained by the decline in hotel activity and tourist marinas.
The "Information System for the Impact Analysis of Covid-19 on Business", developed by the Trade Intelligence Unit of CentralAmericaData, measures the impact that the crisis will have on companies according to their sector or economic activity, considering various scenarios for the coming months.
Some of the most notable effects caused by the spread of covid-19 is the cancellation of at least 8,000 hotel nights in Costa Rica, and the interruption by Iberia of its flights from Madrid to Guatemala and San Salvador.
Businessmen in the region agree that due to the virus that has been spreading from China, supply chains have been interrupted, which is combined with a drop in the transit of people, causing losses to the tourism sector.