During the first weeks of 2021, interest in children's clothing measured by online searches and mentions in conversations in the digital environment, increased in Panama and Guatemala, and decreased in the case of the other markets in the region.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.
Besides betting on sales through digital channels, the Payless store chain plans to open two new stores in El Salvador.
According to company executives, in this context of new commercial reality generated by the outbreak of covid-19, the shoe store chain will bet on face-to-face and online sales.
Costa Rica's National Risk Prevention Commission tenders the supply of 1.7 million cloth masks, to be used nationwide by students of the Ministry of Public Education.
Costa Rica Government Purchase 2021CE-000012-0006500001:
"Detail of masks required:
-810 thousand medium size masks for children from 7 to 12 years old.
-587 thousand large size masks for people from 12 to 18 years old.
In recent years Chinese footwear has become more important in terms of the amount purchased, since in the first half of 2012 they represented 27% of total regional imports and for the same period in 2020 the proportion rose to 39%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
When the health crisis began, the number of Internet searches associated with women's clothing dropped considerably in all Central American markets, but in recent months’ interest has rebounded.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.
During the last few months in Central American countries the volume of searches and conversations on the Internet related to uniforms began to decrease, and by early November the trend was still downward.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
Between July and October 2020, the number of people in Costa Rica who were exploring options for buying sports shoes online decreased 26%, while the number of Honduran consumers looking to buy dress shoes increased 27%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time the changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchase patterns.
From January to July 2020, Central American companies imported $11 million in footwear and parts from Mexico, 5% less than in the same period in 2019, a decrease that is explained by the behavior of purchases by Panamanian and Guatemalan companies.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In the context of the crisis in all markets of the region, the interest in formal garments collapsed, but in recent months the amount of digital consumer interactions associated with this type of clothing has begun to rebound.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
In the first quarter of the year, consumers were no longer interested in this type of clothing, but since April, in the digital environment, interactions associated with children's clothing have been on the rise in all markets in the region.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
Between January and March 2020, Central America allocated $141 million to the import of footwear and its parts, 13% less than in the same period in 2019, with Panama and Honduras being the markets that registered the most significant reductions.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Under the brand of Tiendas Rechido, Corporación Megapaca opened its first store selling second-hand clothing in the city of Morelia, Michoacan.
The new store operating in the Mexican market will make available to the public 50 thousand garments and the business strategy of the business group is to enter the Mexican market as an environmentally sustainable fashion option.
After the impact caused by the covid-19 outbreak, Nicaraguan businessmen in the sector estimate that in the first seven months of the year the maquila industry have stopped exporting close to $300 million and have had to lay off some 6 thousand employees.
The drop in demand in the United States, which is one of the main destination markets for exports of clothing made in Nicaragua, explains part of the drop in income for companies operating in the country.
The AR Holdings business group will open three new stores specialized in sports articles from Deportivo Saprissa, which will be located in the Metropolitan Area.
The first store, which has already opened to the public since September 1, has an area of 141 square meters and is located in the Lincoln Plaza shopping center in Moravia.