Between July and October 2020, the number of people in Guatemala looking online for options to buy a coffee machine increased by 87%, while the number of Salvadoran consumers looking to buy a vacuum cleaner decreased by 60%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
Interest in household appliances fell considerably in Central America in March and April, but in recent months the situation has been reversed and the volume of interactions related to the issue has grown among consumers in the countries of the region.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
9% of Costa Rican consumers are interested in gaming consoles, and almost half of them are between 21 and 30 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Costa Rica, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the preferences and favoritism of people who show interest in the different types of electronic equipment available. [GRAFICA caption="Click to interact with graphic"]
With a few days to go before the end of the football world cup, Guatemalan companies dedicated to selling electronic equipment state that sales registered in June exceeded the sector's expectations.
According to figures from the Superintendency of Tax Administration, in the first five months of the year the entry of 526,000 televisions was recorded, for a value close to $76 million, highlighting a greater demand for devices of 43 inches and up.
In 2017, television imports from China totaled $120 million, equivalent to an increase of 8% compared to figures from 2016.
Information from the interactive system "Television Market in Central America", compiled by the Business Intelligence Unit at CentralAmericaData, [GRAFICA caption="Click to interact with graph"]
In the first nine months of 2017, Central American countries imported $282 million worth of televisions, 8% more than was bought during the same period in 2016.
Figures from the information system on the the Televisions Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
Between January and November 2017, countries in the region imported $189 million worth of television sets from Mexico, and 56% was purchased by companies in Guatemala and Panama.
Figures from the information system "Trade between Central America and Mexico", compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
In 2016 TV imports in Central American countries totaled $424 million, 9% more than in 2015, and the value imported from China grew by 47% compared to 2015.
Figures from the information system on thethe Televisions Market in Central America, compiled by the Business Intelligence Unit atCentralAmericaData: [GRAFICA caption = "Click to interact with the graph"]
Between January and September 2016, the countries in the region imported $262 million worth of TVs, which is an increase of 14% compared to the same period in 2015.
Figures from the information system on theTV market in Central America by the Business Intelligence Unit at CentralAmericaData:
Explore data in interactive graphs.[GRAFICA caption = "Click to interact with graphics"]