Retailers can apply location intelligence techniques and foot traffic analytics to understand consumer mobility patterns, measure foot traffic at each store, understand the performance of their outlets, and estimate competitor turnover.
The correlation between foot traffic visitation, sales, and the success of retail apparel franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion modeling.
The clothing store market is one of the most popular in the USA, with Big data analytics and location intelligence techniques we made an brief exploratory analysis in Atlanta city.
Case Study: Analysis of Apparel Stores in Atlanta, USA
Using location intelligence techniques it was possible to identify all the stores distributed in the city, the detailed analysis allowed us to classify the venues by market share and identify in which areas of the city they are located. Our research showed that the women’s clothing category is the one with the largest number of stores in the center of Atlanta, while the other categories are distributed in the surrounding areas.
Besides betting on sales through digital channels, the Payless store chain plans to open two new stores in El Salvador.
According to company executives, in this context of new commercial reality generated by the outbreak of covid-19, the shoe store chain will bet on face-to-face and online sales.
The Costa Rican firm has announced the opening of more stores in U.S. and Costa Rica.
Last February, the Pops ice cream chain opened its first branch in Miami measuring around 100 m2 and with an investment of $500,000. This was an initial step, because as well as operating this site in a mall in Pembroke Pines, it plans to open two more ice cream parlours in Florida during 2012.
Company executives visited El Salvador to discuss malls and evaluate the possibility of investing in new stores.
The Spanish chain reported that its sales in Latin America have reported growth rates above 10%, which is encouraging them to explore the possibility of expanding in that market.
Isak Halfon, the Executive Vice President of International Expansion for the company, , said on a visit to El Salvador that "Latin America has got out of the financial crisis and is now growing," while José Gomez, the vice president of International Business Development, said "if things continue as they it will be a very prosperous decade for Latin America. "
With an estimated investment of $ 12 million this year, the Venezuelan chain opens its first store in El Salvador.
Located in the municipality of Soyapango (seven miles east of San Salvador), the hardware store will open next May, employing 190 people.
Ignacio Vieto, general manager of the chain in Costa Rica, also referred to the forthcoming opening of the fourth store of the chain in Costa Rica, located in Colima de Tibas.
The home appliances chain will open new stores in Guatemala, Honduras and Nicaragua.
Company president Gastón Monge commented they plan to open 40 new stores in Guatemala using the “Gallo más Gallo” brand.
“In Honduras, Grupo M will invest $15 million in 20 new stores”, reported Nacion.com. “5 stores are planned for Nicaragua, which will cost between $2.5 and $5 million”.
Hidroca, an industrial hardware and vehicle business store, will be located in Uruca, close to Irazú Hotel.
More details on the inauguration of the store will be known on September 24th, when the official announcement will be made.
"It is a company founded 27 years ago, which engages in wholesale distribution of industrial hardware and vehicle business products", reported Elfinancierocr.com.
The first Costa Rican store of the salvadoran group will open in November 2009, hiring over 300 employees.
In an interview with Nacion.com, Ricardo Simán, president of "Tiendas Simán", speaks about the new store they will open in the fifth stage of Grupo Roble's Multiplaza Escazú, in November of this year.
The executive commented: "We hope to earn the preference of the Costa Rican consumer, taking advantage of the proposal made by Grupo Roble to become the anchor store of the fifth stage of Multiplaza Escazú.
Beleki is making preparations to bring the franchise to the region; Guatemala and Panama are sites of greatest advancements.
As a first step, the Mexican business is registering the brand in order to be used later. Beleki already has letters of intents signed by investors in Guatemala and Panama.
The Mexican chain is also developing its plan for expanding into the United States.
The company is currently installing two new stores in the resort Hotel Paradisus Playa Conchal in Guanacaste.
The economic crisis has indeed caused a decline in the arrival of tourists to the Hotel Paradisus Playa Conchal resort, but the General Manager of Café Britt, Pablo Vargas, is “convinced that once the crisis ends the harvest from the current investments will bring better fruits,” according to Elfinancierocr.com.
Ferretería EPA, a company financed with Venezuelan capital, hopes to inaugurate its third establishment in Costa Rica by November 2009.
The Ferretería EPA chain is investing $14 million in the construction of a 30,000 square meter location in Belen, in the province of Heredia. Depending on the results of the new store, the company plans to open two more locations in the metropolitan area in the medium- and long-term.
As the sixth store opens at the Santiago airport, plans to open the first location in Antigua island is coming together.
With an investment of $1 million, the Costa Rican company, Coffee Britt, inaugurated a store called "Rumbo Sur" at the Santiago, Chile airport two weeks ago. The store is 260 square meters, and it is situated next to a 60 square meters mini-market.
The chain has just invested $3 million in two new locations and it is planning the construction of two more stores for the coming months.
In December, Juguetrías Toys opened a store of 400 square meters in Escazú. For June 25th, the business has planned the inauguration of an exhibition room that was constructed along with a storage space of 7,000 square meters, which required an investment of $1.6 million.
Sony Inter-American (SIA) has decided to open an office in the country due to the development of the electronics sector in the Guatemalan market.
During an interview with the Prensa Libre daily, Richard Fairest, president of SIA, talked about the reasons for opening offices in the country and about their plans for the future.