Retailers can apply location intelligence techniques and foot traffic analytics to understand consumer mobility patterns, measure foot traffic at each store, understand the performance of their outlets, and estimate competitor turnover.
The correlation between foot traffic visitation, sales, and the success of retail apparel franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion modeling.
The clothing store market is one of the most popular in the USA, with Big data analytics and location intelligence techniques we made an brief exploratory analysis in Atlanta city.
Case Study: Analysis of Apparel Stores in Atlanta, USA
Using location intelligence techniques it was possible to identify all the stores distributed in the city, the detailed analysis allowed us to classify the venues by market share and identify in which areas of the city they are located. Our research showed that the women’s clothing category is the one with the largest number of stores in the center of Atlanta, while the other categories are distributed in the surrounding areas.
Company executives visited El Salvador to discuss malls and evaluate the possibility of investing in new stores.
The Spanish chain reported that its sales in Latin America have reported growth rates above 10%, which is encouraging them to explore the possibility of expanding in that market.
Isak Halfon, the Executive Vice President of International Expansion for the company, , said on a visit to El Salvador that "Latin America has got out of the financial crisis and is now growing," while José Gomez, the vice president of International Business Development, said "if things continue as they it will be a very prosperous decade for Latin America. "
Beleki is making preparations to bring the franchise to the region; Guatemala and Panama are sites of greatest advancements.
As a first step, the Mexican business is registering the brand in order to be used later. Beleki already has letters of intents signed by investors in Guatemala and Panama.
The Mexican chain is also developing its plan for expanding into the United States.
Sony Inter-American (SIA) has decided to open an office in the country due to the development of the electronics sector in the Guatemalan market.
During an interview with the Prensa Libre daily, Richard Fairest, president of SIA, talked about the reasons for opening offices in the country and about their plans for the future.
The company will open its own offices in Paraguay, Guatemala and El Salvador as a part of its strategy for growth and consolidation in Latin America.
With the opening of the new offices, Sony Inter-American hopes to directly attend to the market in the three countries where sale of Sony electronic products is on the rise.
The company is already in Costa Rica, Panama, Ecuador and Venezuela. The new branches will open before the end of the year.