After the interest in sporting goods in Central America increased considerably in the first half of 2020, in the second half of last year and in the first four months of 2021 the number of searches on the Internet decreased.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, services, sectors and markets operating in the region.
World Gym, which in El Salvador is located in Antiguo Cuscatlan, has a potential market of 266,000 consumers 15 minutes away by car, of which 13% are interested in yoga and 12% in weight training.
Using the Geomarketing solutions that we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the fitness centers, which operate in the countries of Central America. Below is an extract of the study's findings.
The Decatlón X store, located in Guatemala City in Pradera Zone 10, has a potential market of 225,000 consumers 15 minutes away by car, 47% of whom are interested in basketball and 9% in swimming.
Using the Geomarketing solutions that we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the establishments dedicated to the sale of sports articles, operating in the countries of Central America. Below is an extract of the findings of the study.
In Central America, nearly 900,000 people are looking to buy sporting goods online, and of this group of consumers, approximately 4% are exploring options to purchase swimming equipment.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
In the region's markets, interest in bicycle accessories reported a clear upturn, with Guatemala, Costa Rica, Honduras and El Salvador being the countries registering the greatest increase in interactions associated with the topic on the Internet.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
So far in 2020, interest in weight-loss products in Central America is on the rise, with Guatemala, El Salvador, Panama and Honduras recording the largest increases in interactions associated with the topic.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
In Central America, it is estimated that more than 800,000 people are interested in sports shoes and clothing in the digital environment. Reebok, Under Armour and New Balance are some of the brands that have best positioned themselves in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various products, services, store chains, brands and activities.
In the first half of the year, interest in bicycle accessories reported a clear upturn in the region's markets, with Guatemala, Costa Rica and El Salvador being the countries that recorded the greatest increase in interactions associated with the topic on the Internet.
Through a system monitoring in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
In recent months, interest in sporting goods in the region's markets has increased, with Costa Rica and Panama recording the largest increases in interactions on the subject.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.
In recent weeks, interest in activities such as yoga and pilates, and in personal hygiene and weight loss products, has increased in Central American markets.
Through a system that monitors real-time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project short and long-term demand trends for the different sectors and markets operating in the region.
In the first nine months of 2019, companies in the region bought sports footwear abroad for $42 million, 5% more than reported in the same period in 2018, a rise explained by the behavior of imports in Panama, Nicaragua and Guatemala.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graph"]
In Guatemala, the rights for the transmission and reproduction of sports events of the national teams of the National Football Federation, in all its categories and modalities, are tendered.
According to the rules of the contest, the rights that comprise the transmissions by open television, cable television, and radio, produced and transmitted within the national territory.
In Guatemala, 5% of consumers are interested in training with weights, and almost 60% of them are between 15 and 30 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Guatemala, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the preferences and interests of people who indicate a preference for certain fitness and wellness activities. [GRAFICA caption="Click to interact with graphic"]
From January to June 2018, countries in the region imported $25 million in sports footwear, and 50% were bought by companies in Guatemala and Costa Rica.
Figures from the TradeIntelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In 2017, countries in the region imported $87 million worth of sporting goods, 8% more than in 2016, reaffirming the upward trend registered since 2013.
Figures from the information system on the Market for Articles and Material for Physical and Sports Culture in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
español
4485
