In recent months, interest in sporting goods in the region's markets has increased, with Costa Rica and Panama recording the largest increases in interactions on the subject.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.
Based on records derived from the digital behavior of consumers, it is estimated that in the countries of the region more than 15 million people show interest in footwear, and most of them are between 19 and 35 years old.
A study of consumer interests and preferences in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, provides interesting results on people's preferences and tastes in various products, services and activities.
In the first nine months of 2019, companies in the region bought sports footwear abroad for $42 million, 5% more than reported in the same period in 2018, a rise explained by the behavior of imports in Panama, Nicaragua and Guatemala.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graph"]
When Central American economies begin to relax the restrictions that have been imposed to prevent the spread of covid-19, sales of men's tennis are predicted to decline by at least 3%.
Using a demand-income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the countries of the region are lifted.
The impact that the crisis will have on companies related to the textile, leather and clothing sector in Central America is estimated to be explained, to a greater extent, by the expected drop in sales of carpets and curtains.
The "Information System for the Impact Analysis of Covid-19 on Business", developed by the Trade Intelligence Unit of CentralAmericaData, measures the degree of impact that the crisis will have on companies according to their sector or economic activity, during the coming months.
Between January and September 2019, Central America spent $462 million on footwear and parts imports, 5% less than in the same period in 2018, with Costa Rica and Honduras being the markets that recorded the most significant reductions.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
Because of the crisis that has been generated in several Asian countries by the presence of the coronavirus, the organizers of ExpoTrend Summer 2020 reported that the international event is suspended.
The event was to take place from February 10-12 at the Atlapa Convention Center in the Panamanian capital, however, due to the coronavirus outbreak, which has spread to several Asian cities, it was decided to cancel it.
In the first half of the year, countries in the region imported $26 million in sports footwear, 3% more than the purchases reported in the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Between January and June of this year, the region imported $304 million in footwear and footwear parts, and purchases from companies in Vietnam grew 13% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In the first quarter of the year, Central American countries imported $13 million in sports footwear, an amount that is 4% higher when compared to purchases reported in the same period in 2018.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
Between January and March 2019, Central American countries imported $164 million in footwear and its parts, 3% less than what was reported in the same period in 2018.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
Between 2017 and 2018, the value of imported sports footwear in Central American countries decreased from $62.8 million to $58.4 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic]
Explore the data in the interactive display.
In Guatemala, 5% of consumers are interested in training with weights, and almost 60% of them are between 15 and 30 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Guatemala, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the preferences and interests of people who indicate a preference for certain fitness and wellness activities. [GRAFICA caption="Click to interact with graphic"]
In 2018, Central American countries imported $739 million in footwear and footwear parts, and 32% of the imported value came from China, 7% from the U.S., 5% from Vietnam and 4% from Brazil.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Between January and September 2017 and the same period in 2018, the value of imported sports footwear in Central American countries fell from $41.1 million to $39.8 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]