For the third quarter of 2021, an increase in Central American purchases of footwear and its parts is observed, reaching imports of $445 million in the period analyzed, with China being the main supplier with $168 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
During 2020 Guatemala remained in the lead in regional imports with $51.5 million and the largest supplier of the year was China with 39.3%, in the year-on-year variation of Central America decreased by 14.76% by obtaining only $629.7 million compared to 2019 with $755.4 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
In recent years, Mexican footwear has gained importance in terms of the amount purchased, since from January to September 2012 it represented 2% of total regional imports and for the same period in 2020 the proportion rose to 5%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
produce between 8 and 9 million pairs of shoes, a figure that would double that reported in 2020 and generate revenues for companies of more than $120 million.
In the first weeks of the year, shoe sales in the Nicaraguan market showed dynamism, as more than one million pairs were sold due to the start of the school year, according to executives of the Nicaraguan Chamber of Leather and Footwear (Camcunic).
In recent years Chinese footwear has become more important in terms of the amount purchased, since in the first half of 2012 they represented 27% of total regional imports and for the same period in 2020 the proportion rose to 39%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Between July and October 2020, the number of people in Costa Rica who were exploring options for buying sports shoes online decreased 26%, while the number of Honduran consumers looking to buy dress shoes increased 27%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time the changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchase patterns.
From January to July 2020, Central American companies imported $11 million in footwear and parts from Mexico, 5% less than in the same period in 2019, a decrease that is explained by the behavior of purchases by Panamanian and Guatemalan companies.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Between January and March 2020, Central America allocated $141 million to the import of footwear and its parts, 13% less than in the same period in 2019, with Panama and Honduras being the markets that registered the most significant reductions.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In Central America, more than one million people are looking to buy some type of footwear online, and of this group of consumers, approximately 18% explore options to acquire boots.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
From January to April 2020, Central American companies imported $6 million in footwear and parts from Mexico, and 65% of the total was purchased by companies in Guatemala and El Salvador.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graph"]
Based on records derived from the digital behavior of consumers, it is estimated that in the countries of the region more than 15 million people show interest in footwear, and most of them are between 19 and 35 years old.
A study of consumer interests and preferences in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, provides interesting results on people's preferences and tastes in various products, services and activities.
In the first nine months of 2019, companies in the region bought sports footwear abroad for $42 million, 5% more than reported in the same period in 2018, a rise explained by the behavior of imports in Panama, Nicaragua and Guatemala.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graph"]
When Central American economies begin to relax the restrictions that have been imposed to prevent the spread of covid-19, sales of men's tennis are predicted to decline by at least 3%.
Using a demand-income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the countries of the region are lifted.
Between January and September 2019, Central America spent $462 million on footwear and parts imports, 5% less than in the same period in 2018, with Costa Rica and Honduras being the markets that recorded the most significant reductions.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]