The company's five-year strategic plan focuses on increasing the per-capita consumption of tuna in these countries.
According to the company's estimates, current average consumption half a tin of tuna per year, whereas in Costa Rica this figure is 12 cans per person.
Gabriela Muñoz, Marketing Manager for Sardimar, told Elfinancierocr.com that, "the plan features television, radio and outdoor publicity as well as activities at points of sale and in zones of influence. The tactical objective is to highlight the benefits of this protein as healthy, practical, value for money, tasty and filling for all the family".
The Costa Rican fish and seafood cannery built a plant to purify the water it uses in its production process.
Sardimar, which consumes 1600 cubic meters of water, made the decision to invest in green technology in response to the characteristics of many American and European customers who, when buying products, take into account whether they are made with environmentally friendly processes.