A modern marketing manager must not only worry for building brand value, as it must also be killed in digital communication and have comprehensive knowledge of the industry.
Future marketing managers will have to speak the same language as the rest of their organization, to be able to understand how their actions fit in a larger whole.
Marketing managers must view the company from a CEO’s point of view, establishing effective communication with salesmen and the other areas of the company, to develop the best possible marketing plans, in an environment of constant change where those with agility and speed of change will prevail.
The time and money invested in taking an MBA program provides good return over investment, according to recent study.
The job market values three things that are normally provided by these post graduate programs: greater problem-solving capacity, expanded business vision and personal contacts networks.
A study by professor Fitzgerald, from the Chicago Booth School of Business, concludes that "the return on investment of cursing superior studies in an executive's career can be as high as 900%, obtaining $13 for every invested dollar".
Much too often, advertising designers emphasize visual appeal too much, forgetting the most important: efficiently communicating a message.
And that translates into wasting money. With the crisis forcing us to reduce costs in every front, we must demand results from our advertising investment.
If they tell you "What a beautiful ad!", and ask you "Who's your designer?", then you should worry.
It is no longer just advertising. Marketing managers must operate in an integrated manner and demonstrate return on investment for every dollar they spend.
Many examples are showing that one of the first budgets to be trimmed in these times of crisis, is marketing. Against this backdrop, the emphasis is on continue communicating with clients and not abandoning efforts in this area.
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...