Between July and October 2020, the number of people in Guatemala exploring options for buying professional DJ equipment online grew by 40%, while the number of Salvadoran consumers looking to purchase Xbox consoles decreased by 16%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
Maintaining proper inventories to meet demand, having a robust logistics system and an electronic sales channel that protects your customers when they make a purchase, are part of the challenges that businesses face in this new reality.
With "Black Friday" and Christmas approaching, commercial establishments in the region are beginning to apply their sales and promotion strategies, with which they will try to recover part of their income.
In the context of the crisis in all Central American markets, the interest in weddings collapsed, but in recent months Internet searches and conversations associated with this type of event have begun to rebound.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
When comparing July and October 2020, the number of consumers in the country who were exploring options to buy a Ford brand vehicle through the Internet increased 30%, and the number of people looking to buy a photographic lens decreased 29%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchase patterns.
Greater preference for private brands, less use of cash and fewer purchases but in higher volumes, are some of the characteristics of current consumer behavior when it comes to demanding mass consumption products.
In this new business scenario, market research companies continue to focus on understanding the new consumption habits of people in all countries in the region.
The Decatlón X store, located in Guatemala City in Pradera Zone 10, has a potential market of 225,000 consumers 15 minutes away by car, 47% of whom are interested in basketball and 9% in swimming.
Using the Geomarketing solutions that we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the establishments dedicated to the sale of sports articles, operating in the countries of Central America. Below is an extract of the findings of the study.
In Costa Rica, the number of people visiting commercial establishments, restaurants and entertainment venues has been rising in recent months, but consumption levels are still low, due to unemployment and limited income.
Because of the quarantine caused by the covid-19 outbreak, April was when people stayed longer in residential areas; however, according to Google mobility reports, as of June mobility patterns began to change.
The I Shop, which is located in San Salvador's Multiplaza shopping center, has a potential market of 380,000 consumers 15 minutes away by car, and 39% of them are interested in tablets, and 14% in desktop computers.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of establishments dedicated to the sale of consumer electronics equipment, such as cell phones, laptops, desktops and other items, operating in the countries of Central America. Below is an extract of the study's findings.
Go Pet, located in Paseo General Escalon in San Salvador, has a potential market of 465 thousand consumers 15 minutes away by car, and of this group of people 27% are interested in dogs and 20% in cats.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the establishments dedicated to the sale of veterinary articles, food or services for pets, operating in the countries of Central America. The following is an abstract of the study's findings.
The change in consumer habits resulting from the boom in e-commerce and the preference for avoiding visits to physical stores, has forced some large commercial surfaces to be transformed into storage and logistics areas.
The covid-19 outbreak caused the emergence of a new commercial reality, in which consumers are less willing to go to physical stores to make certain purchases and prefer to store online.
Almost three months before the gradual reopening of the Guatemalan economy, it is estimated that eight out of every ten consumers already visit supermarkets, while one out of every four people living in the capital have left for other departments in the country.
With the publication of Ministerial Agreement 187-2020, the Health Alert System for the covid-19 epidemic was made official and the authorities gradually eliminated restrictions on mobility and productive activities.
In recent months in the digital environment, interest in cosmetics and make-up articles has been increasing in all countries of the region.
Through a system that monitors in real time changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
One of the sales points of the AM PM convenience store chain in Costa Rica, is located in the surroundings of Parque La Sabana, it has a potential market of 254 thousand consumers 15 minutes away by car, and 24% of them are interested in fast food.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of convenience stores operating in Central American countries. Below is an extract of the findings of the study.
Under the brand of Tiendas Rechido, Corporación Megapaca opened its first store selling second-hand clothing in the city of Morelia, Michoacan.
The new store operating in the Mexican market will make available to the public 50 thousand garments and the business strategy of the business group is to enter the Mexican market as an environmentally sustainable fashion option.
Merging E-commerce models and face-to-face sales, through the implementation of apps that allow shopping in a physical store without going through the checkout line or selecting a fitting room from a cell phone, are the challenges for companies in the new reality.
In order to adjust to the new demands and challenges that arose from the covid-19 outbreak, at a global level companies are focused on understanding the trends that will predominate among consumers in the short and medium term.