Mobility analysis and geomarketing techniques have become key factors in the real estate investment process.
In the process of searching and selecting areas for the acquisition of a property for real estate development, investors focus on finding those with the highest expected return on investment. This process, which until now was done using traditional financial and feasibility studies, has now become incredibly simple with mobility analytics and location intelligence based on Big Data.
This analysis enables real estate companies to make data-driven decisions on issues that define the success of a real estate business, from acquisitions, leasing, investments to marketing campaigns and operational processes.
Location analytics provides an unprecedented vision of the real estate market, analyzing real-time mobility data such as foot traffic, makes it possible to know the updated prices of economic areas and properties of interest, the development of construction processes, to optimize the real estate agents work routes, identify risk areas, etc.
From September 9 to 10, the VI Latin American Real Estate Congress CILA 2021 will be held in Ciudad Cayala, in zone 16 of the country's capital city, an event that will analyze opportunities to buy properties in the region and the reality of real estate sales in the post-pandemic era.
The Congress, which will be held under the theme "A new beginning in the real estate world", will offer conversations and panel discussions between Latin American countries, corporate stands for sponsors and virtual networking rooms.
Because office buildings are empty, stores are open only a few hours, and hotel occupancy rates are considerably low in this health crisis, the outlook for commercial real estate has been clouded and an uncertain future is projected.
Containment measures taken over the last year in response to the pandemic have closed stores and offices, and dealt a severe blow to demand for commercial real estate, particularly in the retail, hospitality and office segments, according to an analysis by the International Monetary Fund (IMF).
During the first weeks of the year, interest in apartment rentals increased in Honduras, Panama, Dominican Republic and Guatemala, a situation that contrasts with Costa Rica and El Salvador, markets in which interactions in the digital environment decreased.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for different products, services, sectors and markets operating in the region.
From January to June 2020, 57 environmental impact studies were presented for the construction of commercial buildings in Central American countries, and most of them are concentrated in Costa Rica and El Salvador.
The interactive platform "Construction in Central America", of the Trade Intelligence Unit of CentralAmericaData, includes an updated list of public and private construction projects that present environmental impact studies (EIS) to the respective institutions in each country.
About 60% of the apartments in the district of Santa Ana, Costa Rica, have prices per square meter that range from US$1,500 to US$2,000.
An analysis of the real estate supply by area, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the behavior and distribution of prices per square meter in the sector of Santa Ana, in the province of San José.
Identifying the best areas to invest in, knowing what type of property is in demand in each area, whether you are looking for more rentals or sales, homes or offices, or in which segments of the population there is more demand for each type of property, is part of what can now be analyzed using modern Big Data techniques.
The real estate market is not alien to the new reality focused on analyzing large volumes of information and making business decisions based on data.
According to representatives from the union, 2016 was the first year in which more apartments were built than houses in Guatemala City, and in 2017 the trend continued.
Construction entrepreneurs confirm that growth in the sector over the last two years is mainly explained by the execution of vertical housing projects, which have mostly been built in Guatemala City.
Stable returns is the main characteristic of real estate funds which in Costa Rica have shown annualized growth of 26% in their net assets.
An article in Nacion.com reports that "...Real estate funds spent $284.2 million on the acquisition of 32 buildings between April2016 and March 2017. As of March, net assets managed by the seven investment fund management companies (SAFI) amounted to¢754,255 million, after a year-on-year increase of 26%, according to the Superintendency of Securities (Sugeval)."
In some of the most central areas of the city the price per square meter of construction is over $2,300, driven by growing demand from those wanting to live near the capital.
30 to 85 square meter apartmentswith prices ranging from $1,700 to $2,340 per square meter are being offered in high rise housing in areas such as Zone 14 and 15, two of the most sought after areas due to their location near the center of the capital .
Investors and entrepreneurs in the global real estate sector will be meeting from 21st to 26th of May in Panama City to discuss issues such as project finance and marketing trends.
The World Congress of the International Federation of Real Estate Professionals (FIABCI) will be held this year in Panama City, and is expected to include the participation of representatives of companies linked to the housing market from all continents.
The increasing preference for residences in central areas of the capital is generating business opportunities for developers in areas which have not yet been exploited.
Real Estate companies say that although there is a good distribution of the supply of high rise and traditional houses in the capital, "... development is needed of zones 3, 6, 7, 8, 9 and 12, which have access and services."
The boom in housing projects and shopping centers in San Lucas Sacatepequez is attracting new business investments to the area.
The geographic location of the Pan American Highway that runs through the town center, has transformed San Lucas into a 4 km corridor where there are restaurants, shops, furniture stores, convenience centers and five commercial spaces.
Project "‘La Hacienda del Comendador", located in the municipality of San Miguel Dueñas, Guatemala, will have church, gardens and a "Commander's House."
According to an article in Siglo21.com the developer is Desarrollos Integrales para el Progreso (D&P), which plans an initial investment of $7 million for the construction of community projects, which will give a colonal character to the entire project.