In this new commercial reality, market opportunities are identified for hygiene and personal care items that are manufactured with natural ingredients and produced with environmentally friendly materials.
Products that provide relief to the skin, given the consequences caused by Covid-19 from constant hand washing and mask use, are other items that consumers value today.
Revlon, Nivea and Speed Stick are some of the brands with the greatest presence in the searches and conversations of high-powered consumers on the Internet and social networks.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results about the preferences and tastes of people for deodorants and other personal care items.
From January to July 2020, Central American companies imported perfumes and toilet water for $17 million from Mexico, 40% less than in the same period in 2019, mainly due to the decrease in purchases from Guatemala and El Salvador.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In Central America, interactions in the digital environment associated with perfumes and fragrances, as well as products to prevent hair loss, skin care and nails, have rebounded in the current context.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different types of furniture, products, services, sectors and markets operating in the region.
In recent months in the digital environment, interest in cosmetics and make-up articles has been increasing in all countries of the region.
Through a system that monitors in real time changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
In Central America more than 16 million people show interest online in cosmetics and personal care products, with fragrances, and hair and skin protection products being some of the most highly positioned terms in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various foods, products, services, restaurant chains and activities.
In Central America, nearly 3 million people are looking to purchase a beauty service or product online, and 31% of these consumers explore options for buying makeup and cosmetic items.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
In recent weeks, interest in activities such as yoga and pilates, and in personal hygiene and weight loss products, has increased in Central American markets.
Through a system that monitors real-time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project short and long-term demand trends for the different sectors and markets operating in the region.
Using acrylic barriers for customer care, diversifying the services and cleaning products offered, are some of the strategies being implemented by beauty salons and personal care centers in Costa Rica, to address the health and economic crisis.
Given the strong impact that companies dedicated to personal care have received due to the social distancing measures and the home quarantine decreed in the country, the use of digital platforms to communicate with customers has been a determining factor in staying afloat.
Once the economies of Central America begin to relax the restrictions that have been adopted to prevent the spread of covid-19, sales of lotions and perfumes are predicted to decline by at least 4%.
Using a demand-income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the countries of the region are lifted.
In the first nine months of 2019, companies in the region imported $374 million in beauty and personal care items, 5% more than reported for the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption "Click to interact with graphics"]
60% of the beauty and personal care products offered on the island are imported, which added to the intense tourist activity that takes place in the country, lays the foundation for many opportunities in this business.
Jamaica, which has hotel and beach spa infrastructure, attracts nearly 4.5 million visitors each year, who purchase different types of items, among which are personal care products, according to a report by the Costa Rican Foreign Trade Promotion Agency.
Between January and September 2018, companies in the region imported $358 million in beauty and personal care items, and purchases from companies in Spain grew 21% over the same period in 2017.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Through a regional association, companies dedicated to the cosmetics and personal care business in Central America work together to help simplify procedures and improve health regulations.
The aim of the association, composed of guilds from several countries in the region and manufacturing and importing companies, is to support government institutions in the creation of standards and rules that facilitate trade and improve conditions of access to markets, both regionally and to the external market.