From January to September 2020, motorcycle imports in the region totaled $237 million, 11% less than in the same period of 2019, a drop explained by the behavior of purchases from El Salvador, Honduras, Panama and Costa Rica.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
During the last months of 2020 in the region's markets, the number of Internet searches and conversations associated with motorcycles decreased, a decrease that can be explained by the behavior of most countries.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
From January to June 2020, motorcycle imports in Central America totaled $164 million, 11% less than in the same period in 2019, a decrease that is explained by the behavior of purchases from El Salvador, Honduras, Panama and Costa Rica.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Because the company will focus on other markets, starting December 17, it will close the store that was engaged in the marketing of motorcycles and accessories of the American brand Harley-Davidson.
According to information provided by Red Motors, a company that sells motorcycles in the Costa Rican market, the closing of operations is because the brand plans to focus on 50 specific markets, especially in North America, Europe and parts of Asia.
In Central America, more than 8 million people search the Internet and participate in conversations associated with motorcycles. BMW, Suzuki and KTM are some of the brands with the greatest presence in the interactions of consumers with high purchasing power.
An analysis of consumer interests and preferences in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, yields interesting results on people's preferences and tastes for motorcycles and other types of products or services.
In recent months and given the new commercial reality, interest in motorcycles has been increasing in the digital environment, a rise that can be explained by consumer behavior in all Central American markets.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
During the first two months of 2020, motorcycle imports into the markets of El Salvador and Panama contracted the most, with year-on-year falls of 38% and 36%, respectively.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
From January to March 2019, Central American imports of motorcycles totaled $103 million, and purchases from companies in India decreased by 19% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
In the first nine months of 2018, companies in the region imported motorcycles for $301 million, 4% more than the amount reported in the same period of 2017.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]