In recent months and given the new commercial reality, interest in motorcycles has been increasing in the digital environment, a rise that can be explained by consumer behavior in all Central American markets.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
From January to March 2019, Central American imports of motorcycles totaled $103 million, and purchases from companies in India decreased by 19% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
In the first quarter of the year the Central American country bought $17 million worth of motorcycles from the Asian country, 70% more than in the same period in 2017.
Information from the interactive system "Motorcycle Market in Guatemala", compiled by the Business Intelligence Unit at CentralAmericaData, [GRAFICA caption="Click to interact with graph"]
In the last four years motorcycle sales grew by 25%, and at the end of this year the industry expects to register 70,000 new units.
Crhoy.com reports that "... Figures from the Association of Motorcycle Importers and Allied Workers (AIMA) indicate that in 2006 approximately 10,000 motorcycles were registered per year, by the end of 2016 the projection is that 70,000 new units will have been registered."
Of the 904,000 units registered to date, the so-called "work bikes" with engines of between 125-200 cubic centimeters represent 60% of the total.
Between 2005 and 2014 the number of registered motorcycles increased by 439%, going from 167,643 to 904,747, according to figures from the Superintendency of Tax Administration (SAT).
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