The fall in newspaper advertising revenue equals the increase in internet advertising.
Theslogan Magazine remarked how advertising spending has recovered in the United Kingdom, as the economic and financial crisis comes to an end. However, only Internet and movie theathers registered more spending in 2009 than in 2008.
“In fact, online advertising increased exactly as the same amount lost by newspapers (4.2%). Coincidence? Probably not; in times of crisis, brands turned to a medium that provides greater guarantees and more measuring”.
When digital advertising fails, do not blame the medium without analyzing if the design of the ad is in line with it.
Phillip W. Sawyer writes in an article in Advertising Age that the effectiveness of an online campaign can be seriously hampered by mistakes made by designers who do not know the specific requirements of digital communication.
Sawyer lists 7 key mistakes when designing online advertising, identified after extensive research.
Much too often, advertising designers emphasize visual appeal too much, forgetting the most important: efficiently communicating a message.
And that translates into wasting money. With the crisis forcing us to reduce costs in every front, we must demand results from our advertising investment.
Interaction between mobile telephony, barcodes, cameras and software permits "traveling" from print media to the web.
On its Friday edition, the print versions of Wall Street Journal had advertising from BMO Capital Markets. In the lower left part of the ad there was a barcode.
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