The solution for companies looking for a name for their new product lines depends on their capacity for inventiveness.
According to Alejandro Fernández in his article in Elfinancierocr.com, this is how "extraordinary names come about, not from a book, but from an ingenious mind. Häagen-Dazs is perhaps the most powerful example. Neither Häagen nor Dazs have absolutely any meaning in any language.
Bnet celebrated the 30th anniversary of the Post-It Note and extracted tips from its invention.
Margaret Heffman remembered how the Post-It Note was invented, and how it went from an idea deemed without potential to a massive commercial hit. A pillar of this was Geoff Nicholson and his stubbornness in believing in the project’s potential while his bosses did not.
Making your audience understand – and be interested – in your innovative product or project.
Getting someone to listen to our idea is getting more and more difficult. Assuming we get the attention of our audience, we must be able to quickly communicate our project, and make them understand and get excited about the proposed innovation.
Explaining an innovative idea from scratch consumes a lot of time, so it is better to first anchor in what people already know. A good example is the sales pitch used for the first automobiles: “horseless carriages”. “Carriage” is the anchor, that helps the audience understand, and “horseless” is the twist, the change that can be easily understood by the audience.
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