Mobility data analytics are transforming the way commercial strategies are defined in the retail business, and supermarket chains are no exception.
Understanding what consumers think, what they want and what they do is critical for companies in the retail sector. This is where Big Data tools play an important role, as it is possible to measure the affluence at a location and customer behavior, among other aspects.
To have clear the purpose of the organization and to improve the "human" experience of the relationship client - brand, are the two trends that the experts visualize in the strategies of the companies in the next years.
According to the "2020 Global Marketing Trends Report", prepared by Deloitte, there are five other trends that derive from human purpose and experience: fusion, trust, participation, talent and agility.
The solution for companies looking for a name for their new product lines depends on their capacity for inventiveness.
According to Alejandro Fernández in his article in Elfinancierocr.com, this is how "extraordinary names come about, not from a book, but from an ingenious mind. Häagen-Dazs is perhaps the most powerful example. Neither Häagen nor Dazs have absolutely any meaning in any language.
In addition to simplicity, concrete and clear information and greater product display, the key to standing out on the shelves is to create an emotional bond with the buyer.
Purchasing decisions, those which determine how you choose one product over another depend, in addition to basic factors, on unconscious factors which form a complex web of incentives, that according to experts, "should create an emotional bond with the recipient in order to seduce them. "
How CMOs with capacity to adapt to change thrive while traditional ones fail.
Why some CMOs are better than others in adapting to the digital age?
The summary of many discussions with some of the most successful marketing executives indicated that in order to achieve success against change and uncertainty in the digital revolution, the main thing is to be willing to part with obsolete practices.
A modern marketing manager must not only worry for building brand value, as it must also be killed in digital communication and have comprehensive knowledge of the industry.
Future marketing managers will have to speak the same language as the rest of their organization, to be able to understand how their actions fit in a larger whole.
Marketing managers must view the company from a CEO’s point of view, establishing effective communication with salesmen and the other areas of the company, to develop the best possible marketing plans, in an environment of constant change where those with agility and speed of change will prevail.
Making your audience understand – and be interested – in your innovative product or project.
Getting someone to listen to our idea is getting more and more difficult. Assuming we get the attention of our audience, we must be able to quickly communicate our project, and make them understand and get excited about the proposed innovation.
Explaining an innovative idea from scratch consumes a lot of time, so it is better to first anchor in what people already know. A good example is the sales pitch used for the first automobiles: “horseless carriages”. “Carriage” is the anchor, that helps the audience understand, and “horseless” is the twist, the change that can be easily understood by the audience.
Their main priority is to obtain reliable measurements of return on investment in marketing.
The American Marketing Association and Duke University conducted a survey of 600 marketing executives from the United States and its results were published in eMarketer.com.
Among the most important results, the fact that the main priority of the customers is to get low prices, followed by higher quality products, is highlighted.
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...