The bank ended 2010 with a change of its corporate image.
The investment, including new signs in all branches, amounts to $ 4 million.
"The uniformity of branches, as well as stationery, will take place throughout 2011 and will include all subsidiaries of the financial group: Vital BN, BN Securities, BN Funds and BN Corredora de Seguros," the article at Nacion.com reported.
We provide public relations, image and strategic communications for the design and implementation of promotional campaigns and advertising, branding and corporate identity.
Organization that operates in Honduras
Phone: (504) 225 7198 - (504) 225 0631
Guatemala is the first country in Latin America where PepsiCo is launching its new image, after doing so already in the United States.
CabCorp, Pepsi’s bottler for Central America and the Caribbean, invested nearly $2 million for the launch in Guatemala, which includes investment in the factory, changing the labels, changing the images in the refrigerator equipment, and an aggressive advertising campaign, among other activities.
"Cross-Over" may be the concept to help you succeed in introducing a product into markets that are different from the original one.
An appropriate combination of differentiation, highlighting of values such as authenticity, originality and nature, together with respect for market consumption patterns and a package that "sells" these concepts seems like a good strategy for the adventure of entering new markets.