After implementing the concept in Costa Rica, Porter Novelli started applying it in El Salvador in order to use the web to improve its clients' image.
An article by Sara Flores on Revistaitnow.com states that "the vice president of Porter Novelli El Salvador, Lorena Mendoza, said that Web 2.0 is not a software or platform, it is way of interacting with the Internet and making the most of it.
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...