If the products and services sold include aspects that are highly valued by customers and our prices have evolved below market rates, it means that it is feasible to raise marketing prices.
Ariel Banos, founder of Fijaciondeprecios.com, describes the signs that should be analyzed by businessmen at the moment of applying an increase in the prices of the products and services marketed.
In the current context of changing purchasing habits, interest in bicycles, e-learning and gardening items has grown among consumers in the Dominican Republic in recent weeks.
Through a system that monitors in real time changes in consumer interests and preferences in the countries of the region, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets.
Starting in September, Hugo App will offer companies in the region an online store service, which will include a website, logistics, electronic invoicing and inventory management.
The new tool of the application of Salvadoran origin will be called Hugo Business, platform that will begin to operate from September 1st in Guatemala, and in the case of El Salvador, Honduras, Nicaragua and Dominican Republic, will begin in October.
The best management and efforts made by a company in design, development, production and distribution can be wasted because of a bad sales point.
An article by Oliver Perez Villegas in Altonivel.com.mx reports that "... Although the point of sale is the last increment in the business process, marketers are well aware that it is essential, especially when there is intense competition between products and brands.
8 keys to make a great first impression, and getting a good head start in the sales process.
Every person you know, whether a sales prospect or not, is part of the network you must build to be successful. And if they are a prospect, a powerful first impression starts the sales cycle on the right foot, and helps drive it to a positive conclusion.
Goeffrey James, in a Bnet article, gives us 8 key rules to achieve a great first impression:
If you ask a consumer whether they care about the environment, they’ve been trained to say “yes,” even though their purchasing behavior suggests otherwise.
The Shelton Group, an ad agency focused on the green market, surveyed the consumers who could be classified as green and found six myths that are “shattering the stereotypes of the green consumer.”
Everyone in the company must sell, and for this specific training must be established in the company.
"Selling is the action trough which a need is satisfied in a profitable way, both for the seller and the purchaser", affirms Gustavo Vargas, in his Elfinancierocr.com article.
Many people feel (and say) they are not salespeople. However, selling is what we do everyday to convince other people to act in the way we want.
Interaction between mobile telephony, barcodes, cameras and software permits "traveling" from print media to the web.
On its Friday edition, the print versions of Wall Street Journal had advertising from BMO Capital Markets. In the lower left part of the ad there was a barcode.
Those readers with a camera-enabled mobile phone and the right software, could aim it to the barcode, take the picture and directly access BMO Capital Markets, where they would get more information.
CentralAmericaData.COM, the leading Central American website on business, economics and finance, launches the Central American Business Network.
Simple and easy. Cost free. Just by registering, you will have access to superior tools to communicate with those who, like you, are defining the Central American economic region.
Through the Central American Business Network, you can inform Central America of the news and achievements of your company, by publishing press releases that will reach the select audience of CentralAmericaData.COM users (85.000 and growing).
Advertising on the web is not only cheaper, it is also much more effective because its impact will be known quickly and it can be changed to optimize it.
Do not spend too much time thinking about “THE big idea” for a campaign. Put different banners on the web in different shapes and sizes, in different mediums, with different ideas and concepts.
Within a week, analyze all the numbers together and find out which banners had the greatest impact. Now simply rearrange your online campaign in accordance with these results.
Winning customers is important, but retaining the ones that you already have is even more so.
This is why loyalty programs are so popular among marketing managers, who try to ensure that their customer will not leave them for a competing firm.
However, focusing exclusively on these programs can be harmful if you forget that what matters to the customer is not prizes, miles or points that they can accumulate through purchases, but the quality of service that the company provides.
The first to go will be traditional marketing specialists, who speak only of the brand, buy non- measurable advertising and organize events that do not generate prospects.
These jobs only survived in good times, because the money was plentiful and it seemed not to matter that it was spent unnecessarily.
But these challenging times have created a demand for accountability.
You cannot call a customer a liar. With this in mind, be prepared to recognize the "lies" and have the correct response.
Lie:
"We always get a higher discount."
Reason for lying:
To obtain better prices.
The best answer:
Ignore it and stand firm. Requests for a better discount, especially if you are already almost closing the sale, are simply attempts to achieve "the best deal possible." If you lower your price at this time, you will lose credibility and end up finalizing a business deal with very little profit.