Only a few companies are aware of the true impact of a proper strategy and price management on the profitability of the organization.
Ariel Baños, pricing specialist and founder of Fijaciondeprecios.com, explains why it is critical for organizations to control the variable with the most impact on their results, and details the five reasons for implementing a pricing area in companies:
Reality check: converting customers doesn’t just happen by accident. These days, B2B marketers need to proactively engineer the buyer’s journey.
Your ability to convert strangers into qualified leads often hinges on your ability to “light up” where you want people to go next as you nurture them from Point A to Point B.
But doing so now is easier said than done.
To what extent can a higher price be considered an indicator of greater value for the customer?
Ariel Baños, pricingexpert and founder of Fijaciondeprecios.com, analyzes two interesting cases to try to explain what factors are most important for customers when assigning value to a product or service.
In an increasingly competitive business world, satisfying customers with the service or product that companies sell them, is no longer enough.
Trying to satisfy your customer is always one of the main objectives for companies.However, as the entrepreneur and founder of Virgin Group, Richard Branson says, companies are often not clear on what degree of client satisfaction they aspire to achieve.Do they have low or high expectations?What do they really expect from the product or service they are buying?
The vitamin supplements company will have to restructure its multi-level marketing operation and pay $200 million in compensation to the affected distributors.
The US Federal Trade Commission (FTC) announced that the multinational company Herbalife will have to pay $200 million in compensation to consumers / distributors who were tricked with promises of earning sums of money that never appeared.
When sales start to slow, promotions and special offers look like a great lifesaver.However, these measures do not always improve business performance.
There is a type of client whose only priority is paying the lowest price, even if that means sacrificing quality, brand recognition, or delivery time.
What can we do when price becomes the main obstacle to closing a sale? Many companies become frustrated with customers whose only priority seems to be the price.
Added to the small level of influence that social networks have on consumer purchasing decisions there is also the ever latent danger posed by situations where communication can seriously damage the company's image.
The best management and efforts made by a company in design, development, production and distribution can be wasted because of a bad sales point.
An article by Oliver Perez Villegas in Altonivel.com.mx reports that "... Although the point of sale is the last increment in the business process, marketers are well aware that it is essential, especially when there is intense competition between products and brands. The ability to win at the point of sale is related to better understanding the user and interacting with them through the information that can be related in those few seconds. "
The accusation of blackmail hanging over the Spanish construction company Sacyr in its proceedings related to the Canal expansion, casts a shadow over all firms of the same nationality.
An article printed in Spanish media outlet Invertia.com says "concerns of Spanish employers established in Panama have increased after the Canal Administrator Jorge Luis Quijano, censored the behavior of the construction firm Sacyr."
"Users of the microblogging network do not represent real-world consumers ."
Although the network has now reached 230 million users, experts are warning that they are not a fair sample of the population to which companies want to target their advertising messages.
"Twitter is a place for people addicted to their digital devices, who are terribly worried about missing out on the latest tweet by Edward Snowden and are faithful believers that the world is interested in reading all of their publications.
It is estimated that there are more than 50 companies waiting for the definition of the steps necessary to legitimately use the trade mark 'Essential Costa Rica'.
With the publication of the regulation in the Official Gazette," the Institute of Technical Standards of Costa Rica (Inteco) will be able to apply the exam for evaluators to visit companies interested in becoming certified with the brand," noted an article in Elfinancierocr.com.
O4Bi is a system that allows to control and manage what a company needs: the complete process of development of works, accounts receivable, treasury, banks, sales and accounting.
O4Bi is a very robust system that allows to control and...
O4Bi is a system that allows to control and manage what a company needs: the complete process of development of works, accounts receivable, treasury, banks, sales and accounting.
O4Bi is a very robust system that allows to control and...
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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