There are many companies and industries celebrating a good 2009 in spite of the crisis, for a variety of reasons.
Statistics from the Bank of Guatemala highlight those sectors with increased sales in 2009, either because their activity is anti-cyclical, or because they transformed the crisis' problems in innovation opportunities.
-Sugar exports grew over 18% to reach $444 million, due to good harvest and the highest prices in 28 years.
Their main priority is to obtain reliable measurements of return on investment in marketing.
The American Marketing Association and Duke University conducted a survey of 600 marketing executives from the United States and its results were published in eMarketer.com.
Among the most important results, the fact that the main priority of the customers is to get low prices, followed by higher quality products, is highlighted.
There are nine indispensable rules so that your company's advertising is not ineffective
We must cut costs wherever possible: Should we cut the budget for advertising? How can we make sure our advertising is effective?
In his analysis of the topic, Andres Frydman said, "Ineffective advertising is considered the most expensive type of advertising. There are principles that should guide the orderly implementation of advertising in difficult times and they are listed below: Principle 1, 'Good advertising does not save bad businesses. Advertising does not do miracles.'"
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...