For companies, it is increasingly essential to support their strategies with artificial intelligence (AI) and "machine learning" tools, since these systems have the ability to suggest the best combinations of offers to ensure sales success.
For sales software used by companies, artificial intelligence (AI) and machine learning have become essential, because only in this way is it possible to successfully analyze the large volumes of information generated from information systems that record customer data.
Technology and tools for analyzing large volumes of information used by large corporations to make business decisions are also available to businessmen and small companies.
Finding the best location for a new sales point, finding the areas where potential customers move and analyzing their purchasing power and their behavior as consumers are just some of the things that can be done today with the help of new technologies.
To have clear the purpose of the organization and to improve the "human" experience of the relationship client - brand, are the two trends that the experts visualize in the strategies of the companies in the next years.
According to the "2020 Global Marketing Trends Report", prepared by Deloitte, there are five other trends that derive from human purpose and experience: fusion, trust, participation, talent and agility.
Understanding the economic environment the company is facing, generating projections in real time and having the opinion of external consultants to the organization, are some of the strategies that could help companies in times of low sales.
In Central America, during the first half of the year, some economies reported declines in their productive activity.
Having the required resources to manage the data needed to make decisions is crucial to the success of businesses in today's environment.
Today's data savvy organizations, those with a top-down approach to decision making, do a better job of extracting value from the data, explains a Coursera publication.
The report notes that according to Andrew Ng, Stanford professor and co-founder of Coursera, using "...data in the right way can be the path to solving critical business problems, which is the mission of business."
The search for the ideal margin is an aim that keeps a lot of business owners up late at night, but this kind of reasoning does not always help them be more profitable.
In general, those who ask themselves what price they should set for their product, start from an incorrect premise: using the cost as a starting point.
Ariel Baños, expert economist in pricing strategy and founder of Fijaciondeprecios.com, explains that calculating sales prices based on the associated cost and applying the margin you want to obtain, is a paradigm that must be broken.
In an increasingly competitive business world, satisfying customers with the service or product that companies sell them, is no longer enough.
Trying to satisfy your customer is always one of the main objectives for companies.However, as the entrepreneur and founder of Virgin Group, Richard Branson says, companies are often not clear on what degree of client satisfaction they aspire to achieve.Do they have low or high expectations?What do they really expect from the product or service they are buying?
Without falling into the bad habit of micro-management, managers should follow the premise of "less deskwork and more walking around the factory."
An article published by the School of Business at the University of Montevideo, points out the need for senior executives and business managers to leave, for short times, the strategic part of their job, in order to be more directly involved in the company's concrete productionprocesses.
"Everything we do in a company to meet the goals of our strategic plan depends directly or indirectly on negotiation processes."
A proposal by Gabriel's Vallone, professor at IEEM, the Business School at the University of Montevideo, suggests that individual negotiating power should be extended in an integral - and in a manner bespoke to for each company- model covering all business prospects and interests of all of the parties involved, both external and internal ones.
In addition to revolutionizing the concept of transport in cities, Uber is also an example of how trends in price management are changing within companies.
The processes and methods followed by businesses to determine the sales prices of their goods and services are changing as fast as the tastes and preferences of consumers. Products whose prices often vary after a few hours, and "custom" prices are some of the new trends that companies are now following when setting prices. As Ariel Baños explains, the controversial and revolutionary company Uber is a very good example of new ways to set prices today.
If job responsibilities are easy then it's very likely that you may not be using the full potential of your workers, preventing their personal growth and causing demotivation.
In a discussion of the topic in an article in Harvard Business Review, Francesca Gino says that the belief that work without stress increases productivity, is false.
Beyond the fact that stress can cause disease, the truth is that in order to be more productive, it is essential to feel some stress.
A company can make no mistakes at all, but if its strategy and way of thinking are not able to adapt quickly to changes in the environment, it will inevitably disappear.
EDITORIAL
Nokia's CEO said: "We didnt do anything wrong, but somehow, we lost"
Nokia was the shrimp that was ahead of the pack... but it has become the best example of the old latin adage "a shrimp that falls asleep, gets carried away by the current." The failure of the technology giant was not due to technical mistakes made by company leaders, but the inability and perhaps unwillingness to change and understand that the environment they had to compete in had changed.
At a time when it is more imperative than ever for businesses to attract and retain talent, the people with 50 and more years old are part of a market that offers candidates with skills and experience of great value.
Nowadays the difference between one company and another is the talent its employees bring together, and as any staff manager can tell you, competition for attracting and retaining that talent is growing.