From January to September 2020, Central American wine imports totaled $47 million, and regional purchases from German companies increased 7% compared to the same period in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
In the last few weeks in Central American countries, the volume of searches and conversations on the Internet associated with wine began to decrease, a trend that continued in early November.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
At the beginning of the pandemic, interest in alcoholic beverages decreased in all markets in the region, but in recent months the number of Internet searches and digital interactions associated with the topic began to increase in all countries.
Through a system that monitors in real time the changes in the interests and preferences of consumers in the countries of Central America, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different food, beverages, products, services, sectors and markets that operate in the region.
From January to March 2020, beer imports in Central America totaled $56 million, 5% less than what was reported for the same period in 2019, with Guatemala and Honduras being the markets that registered the most significant drops.
Figures from the Trade Intelligence Area of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Between January and September 2016 Central American countries together imported $203 million worth of alcoholic beverages, 6% more than in the same period last year.
Data from a report entitled 'Alcoholic Beverages Market in Central America',presented by the Business Intelligence Unit at CentralAmericaData: [Figure caption = "Click to interact with graphics"]
Eighteen brands of beers from Puebla, Mexico, are expected to start selling their products in countries in the region in December.
It is expected that starting from December several brands of craft beers manufactured in Mexico will be sold in Guatemala, Honduras and Panama, as a result of the efforts in trade fairs organized in recent years.
One out of every five bottles of liquor consumed in the country comes from the illegal market, which moves $64 million and is growing by 30% every year.
The easy availability of raw materials and the lack of regulation on the end use of these products, leads to one out of every five bottles of liquor consumed in the country being illegal, absorbing 23.5% of the total spirits market in terms of volume and total sales.
The trade association agreement between Central America and Europe means a reduction in import tariffs on alcoholic beverages.
With the entry into force of the Agreement between Europe and Central America (CAAA) comes a reduction in import costs, which in the case of champagne is a cut of 15%.
According to Javier Abreu, company representative of Vinos & Destilados in Costa Rica, this allows for a decrease in consumer prices of between 15% and 30% for brands such as Bonpas and Thorin (French wines) , Rioja Bordon and Diamante (Spanish wines) and Bombay Sapphire and Botanic (gin). A bottle of Moët & Chandon, for example, went from $95 to $63."
In the past five years, consumption of imported alcoholic beverages has tripled, led by a preference for premium quality spirits.
From an article by the Costa Rica Foreign Trade Promotion Office (PROCOMER):
The consumption of imported spirits in Peru has tripled in the last five years, according to Matías Jullian, marketing manager of Pernod Ricard in this country.
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...