Honda Center, a service shop located in Guatemala City's Zone 10, has a potential market of 93 thousand consumers between the ages of 25 and 60 years old, of which 66% are interested in vehicle-related topics, within a 15-minute drive.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main automotive repair shop locations operating in Central American countries. Below is an excerpt of the study's findings.
In the countries of Central America, more than 21 million people are looking to buy a vehicle online, and of this consumer segment, close to 4% explore options for acquiring a Suzuki brand car.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets in the region, with fundamental information to understand the current commercial environment in which companies from all industries must operate.
At the end of 2019, 32% of the vehicles circulating on the streets of Central America were of the brands Toyota, Nissan and Hyundai, while Honda, Suzuki, Kia, Isuzu, Mazda and Ford shared 25% of the total.
The report "Vehicles in Central America", from the Trade Intelligence Unit of CentralAmericaData collects the most updated information on the automotive market in Central American countries.
In the first months of 2018 about 30% of the cars in circulation were of the brands Mitsubishi, Mazda, Chevrolet, Ford, Suzuki, Volkswagen and KIA.
Data from the report "Vehicle Fleet in Central America" compiled by the Business Intelligence Unit at CentralAmericaData, provides details on the characteristics of the different vehicles that transit the streets of Central American countries.