Mobility data analytics are transforming the way commercial strategies are defined in the retail business, and supermarket chains are no exception.
Understanding what consumers think, what they want and what they do is critical for companies in the retail sector. This is where Big Data tools play an important role, as it is possible to measure the affluence at a location and customer behavior, among other aspects.
The process of data monetization, a concept that until recently was present only in conversations between technology experts, is now one of the recurring topics in strategic meetings at the management level in companies.
What is Data Monetization?
The concept of data monetization refers to the process of extracting, cleaning and analyzing the millions of data generated within a company, with the purpose of obtaining a benefit or economic value. This value can range from using the information to create performance indicators of the company's own business and use them to optimize processes and make better strategic decisions, use it as input in the creation of other products or services, market it to third parties, share it with business partners, among others.
Location choice has become a critical point in the success or failure of any industry, as it has a great impact on the company's overall risk, as well as on transportation, logistics, salaries, rents and raw materials costs, among others.
Where to locate industrial facilities is one of the most important strategic decisions that companies must make. Identifying the optimal location is a spatial problem that requires the comparison of attributes of different locations that have the best combination of the desired variables and qualities.
Through geospatial data analysis techniques, CentralAmericaData carried out an analysis of five Walmart distribution centers in Florida, United States, with the aim of identifying patterns in the supply chains of these five centers and their relationships with commercial establishments and other logistics complexes in the State.
Through this analysis, whose objective is to show how geospatial data science techniques can be applied to solve problems in the logistics sector, the existing relationships between Walmart distribution centers and their supply sites were identified and characterized, so that different large commercial chains can evaluate and at the same time improve processes in their respective supply chains.
During 2020, 32 environmental impact studies were presented in Central American countries to build and expand industrial plants, with Costa Rica accounting for 69% of the estimated investment.
The interactive platform "Construction in Central America", from CentralAmericaData's Business Intelligence Area, provides an updated list of public and private construction projects that have submitted environmental impact studies (EIA) to the respective institutions in each country.
In Costa Rica, of the total number of exporters whose majority of shipments are in the metal-mechanics, electrical and electronics or plastics sectors, 25% meet a profile of potential participation in global value chains.
An analysis prepared by the Foreign Trade Promotion Agency of Costa Rica (Procomer) explains that "... the 3 sectors agree in selling their products to at least 6 main GVCs: construction (25% of companies), agriculture (23%) trade (20%), food (11%), electronic components and telecommunications (10%) and medical industry (9%)."
Because in this context of new commercial reality the sales of alcohol, fertilizers, soaps, detergents and chemical and pharmaceutical products have increased, the productive activity of the Central American industrial sector has been dynamized.
According to figures from the Bank of Guatemala, during the III Quarter of 2020 the Guatemalan Gross Domestic Product reported -2% year-on-year variation, a behavior that contrasts with the evolution of the manufacturing industry, which for the period in question registered a 3% increase in its production.
Due to changes in people's habits, energy consumption in commercial establishments, offices and industrial complexes has decreased, contrasting with the rise in demand in residential areas.
The quarantines and restrictions on mobility that Central America has experienced due to the covid-19 outbreak and the latent risk of contagion, has caused radical changes in the region's electricity market.
Although the sector keeps its operations alive thanks to the packaging they produce for the food and cleaning industry, there is uncertainty among entrepreneurs as the demand for bags, brushes, tableware, furniture and other products has contracted.
As a result of the home quarantines that were decreed in the countries of the region in March 2020 due to covid-19, the outlook for the plastics industry fluctuates between optimism and uncertainty in market behavior.
During 2019, 56 environmental impact studies for the construction of industrial plants were presented in Central American countries, and Costa Rica represented 58% of the estimated investment.
The interactive platform "Construction in Central America", of the Trade Intelligence Unit of CentralAmericaData, includes an updated list of public and private construction projects that present environmental impact studies (EIS) to the respective institutions in each country.
If quarantine and mobility restriction measures are extended by two months, annualized demand for carton packaging in the region is forecast to decline by 9% in 2020, and if extended by three months, the decline could be as much as 13%.
The "Information System for the Impact Analysis of Covid-19 on Business", prepared by the Trade Intelligence Unit of CentralAmericaData, measures the degree of impact that the crisis will have on companies according to their sector or economic activity, considering several scenarios for the coming months.
From January to September 2019, imports of glass and its manufactures in Central America reached $220 million, and purchases from companies in China grew by 6% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption "Click to interact with graphics"]
From January to June 2019, 35 environmental impact studies were presented in the countries of the region to build industrial plants, and Costa Rica concentrated 74% of the estimated investment.
The interactive platform "Construction in Central America", compiled by the Business Intelligence Unit at CentralAmericaData, includes an up to date list of public and private construction projects for which environmental impact studies (EIA) were submitted to the respective institutions of each country.
After in 2018 imports of glass and glass manufactures in Central America reported a slight decrease of 1% compared to 2017, in the first quarter of 2019 reported a 4% year-on-year decline.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...