By 2021, purchases of communication radios reached $69 million in Central America, with Nicaragua being the main importer in the Central American region for $15 million, the largest supplier was China with 37% of total sales, representing $25 million.
Figures from the Trade Intelligence Units of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Imports in the sector are still rising, as in 2020 companies from Central American countries imported $541 million in laptops and similar devices, 25% more than what was registered in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Thanks to advanced Big Data techniques that make it possible to collect and analyze large volumes of mobility data, it is possible to establish where consumers live and where they go before visiting a shopping mall or supermarket.
Today, business leaders have access to Business Intelligence solutions that are based on millions of anonymized data generated every second by cell phones, records that allow increasingly accurate estimates of the levels of affluence received by commercial establishments.
Using big data management techniques, it is possible to know, with greater precision than with traditional methods, the socio-demographic characteristics, tastes, preferences and interests of consumers living in a specific area of a city or of groups of people who visit particular stores.
Nowadays, with the large volumes of data that exist, it is possible to examine absolute and relative numbers of potential customers of a shopping center or business that are in any other location.
Last year, countries in the region imported communication radios for $52 million, and Central American purchases from Mexican companies increased by 79% compared to what was reported in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
In the first nine months of 2020, the countries of the region imported communication radios for $39 million, and Central American purchases from Mexican companies increased by 36% compared to what was reported in the same period of 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
During the first six months of 2020, Central American countries imported cell phones for $541 million, 11% less than what was reported in the same period of 2019, a drop that is mainly explained by the behavior of Panamanian, Honduran and Salvadoran purchases.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
During the last months of 2020 in the countries of Central America, the volume of searches and conversations on the Internet associated with anti-viruses decreased, a decrease that can be explained by the behavior of all the markets in the region.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Between July and October 2020, the number of people in Costa Rica exploring options to access an ERP-type software online increased 32%, and the number of Panamanian consumers looking to hire a CRM solution decreased 4%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
During the last few weeks in the digital environment, interest in laptops and notebooks has been increasing in all markets of the region.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
About 9 million people in the region are looking to purchase IT solutions, and of this group of consumers, about 8% explore options to buy antivirus or security software.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
In Central America, more than 5.2 million people are looking to buy a computer online, and of this group of consumers, approximately 14% explore options for acquiring desktop computers.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
In recent weeks, interest in the region's markets for electronic equipment, computers and technological services has clearly picked up, with educational software and computer security services being among the most marked trends.
Using a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
The new commercial reality in which online shopping and changes in consumer habits have forced companies to rethink their sales strategies, so it is essential to understand how people behave in the digital environment.
The report "Internet in Central America", prepared by the Trade Intelligence Unit of CentralAmericaData, provides the most updated data on the presence of Internet users in the region, users by gender, educational level and other details. In addition to the behavior of the uses in each country and the channel where they connect.