Mobility analysis and geomarketing techniques have become key factors in the real estate investment process.
In the process of searching and selecting areas for the acquisition of a property for real estate development, investors focus on finding those with the highest expected return on investment. This process, which until now was done using traditional financial and feasibility studies, has now become incredibly simple with mobility analytics and location intelligence based on Big Data.
With Big Data management techniques, companies can optimize their strategic business planning, by taking advantage of market and companies' data.
Big data has emerged as a powerful tool that organizations can use to leverage data-driven decision making for better strategic planning, determine which market niches of their products, are growing or shrinking, obtain traffic data of their stores or website, determining where they come from, what kind of devices they use, dwell time, and foot traffic patterns to help analyze which promotions and efforts are successfully driving their business.
Due to the climate of insecurity prevailing in Nicaragua and cancelled reservations, two hotels in the city of León have announced the closure of their operations.
"As of July 15, it has been decided to completely close operations in the city of León, until there is a safer climate for tourism development," Art Collections Hotels reported in a statement.
The Mexican airline Volaris will be suspending its services as of July 1, and the luxury resort hotel Mukul, in Guacalito, has announced the indefinite closure of its operations.
The crisis that has been going on in the country for the last month continues to harm the tourism business sector.The airline Volaris reported that it will temporarily suspend services to Managua from next week, and the luxury hotel Mukul Auberge Resorts Collection, in the South Pacific, announced on Friday that it will close its operations indefinitely.
The guild of small hotels in Nicaragua says that due to the complicated situation that the country is going through, the sector has stopped contributing around $100 thousand a day, and has been forced to reduce its personnel by half.
This week an establishment affiliated with the Association of Small Hotels of Nicaragua (Hopen),announced the temporary closure of its facilities.Hotels categorized as small and medium are those that have between 5 and 50 rooms.
Last year hotel and restaurant activities in Nicaragua grew by 6% compared to 2016 and added $500 million to the GDP, which represents 4% of the total production.
According to figures from the Central Bank of Nicaragua, last year the activities of hotels and restaurants "... grew by 7%, favored by an increase in the arrival of visitors from abroad and an increase in arrivals of cruise ships to the country's main ports."
The Selina hotels chain has opened a new hotel in Granada, which follows the one that is already operating in Maderas beach, and plans are underfoot to open another store in San Juan del Sur.
The growth seen in tourism activities in Nicaragua over the last few years has caught the interest not only of entrepreneurs and hotel brands in the region, but also of other international chains, who foresee opportunities in Nicaragua in the medium and long term.
Already more than 1000 homes are available to rent through the web platform Airbnb, and most of them are centered around the Pacific coast.
The increasing supply of houses and apartments available for short stays is forcing hotels to change their methods of attracting guests in order to survive.In the case of Nicaragua, where the hotel supply is relatively nascent and not as developed as in other neighboring markets, the efforts that businesses in the tourism sector have to make to compete with Airbnb is even greater.
Although major hotel brands claim not to be affected, the growing supply of houses and apartments for short stays, is forcing hotels to change their methods of attracting guests in order to survive.
Airbnb, VRBO and Homeaway are just some of the countless websites where owners rent their houses or apartments to tourists, who increasingly opt for this alternative to conventional hotels worldwide, and Central America is no exception.
An announcement has been made that the Asian hotel company Six Senses has bought the hotel Aqua Wellness Resort, located in Tola beach on the Pacific coast.
The Superior Council of Private Enterprise in Nicaragua has denounced the apparent illegality of the arrest of a tourism entrepreneur and the demolition of a $7 million hotel under construction in Ometepe.
From a statement issued by the Superior Council of Private Enterprise (COSEP):
The right to private property is inviolable
The Superior Council of Private Enterprise (COSEP), has been made aware of acts of governmental force which led to the arrest of businessman Milton Arcia and the total demolition of his property on the island of Ometepe, which were executed in an "arbitrary and illegal" manner affecting constitutional rights which are fundamental to the legal certainty required for national and international investment; a situation that can not go unnoticed and about which we want to present our union's institutional position:
In the past 20 years hotels have had to adapt to much more informed clients, who are less loyal and have broader interests.
An article on Hosteltur.com reviews the evolution of the hospitality industry, in times of globalization and most of all the possibilities offered by the Internet.
The Secretary General of CEHAT, Ramón Estalella, notes that "...
The Coastal Act passed four years ago encouraged tourism and real estate development in the Pacific.
Businessmen claim that the legal certainty provided by the legislation has resulted in more tourism and real estate projects in coastal areas, but there are still a lack of incentives for investment in projects in the Caribbean.
Adiak Barahona, CEO of Gran Pacifica Resort, told Laprensa.com.ni that "the Coastal Act eliminated uncertainty for landowners near the beach and encouraged the building of homes measuring more than 300 square meters."
On March 24th and 25th Central American companies supplying the hotel and restaurant industry will meet in El Salvador.
El Salvador will be hosting the fifth edition of the Regional Provider Fair "Ferprotur 2014" for the hotel and restaurant industry, which will be held on 24 and 25 March in San Salvador.
In the fifth edition of Ferprotur national and international companies providing products, goods and services for the hotel and restaurant industry will come together.
There are currently 812 hotels registered offering a total of 18,500 beds in 11,200 rooms, which in 2012 had an occupancy rate of 66%.
A total of 432 new hotels were built between 2006 and 2012, representing an increase of 113.6%. At the end of 2012, the country had 11,189 rooms.
Data provided by the Central Bank of Nicaragua (BCN) reveals that last year (2012) occupancy rates in the country were 66% ."Before we did not know much about the hotel industry, with all this support we can see that the hotels that are emerging are characterized by customer services, the attention, the measurements of the rooms, meals, in short, I think it has improved a lot," said Sandra Mejia , president of the Association of Small Hotels of Nicaragua (Hopen).