Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point.
In outdoor advertising (OOH), knowing in depth the consumers who pass through the point where the advertising will be exposed is crucial to maximizing as much as possible the return on investment.
New technological tools improve logistics processes by generating visualizations that map in detail thousands of assets identifying cost trends, performance along maritime, land and air routes among others.
New technological tools, such as GIS, Big Data, mobile devices, and artificial intelligence, accumulate huge data sets within the logistics processes of any business, so using the right techniques, it is possible to improve operations and generate visualizations that can show a detailed mapping of thousands of assets worldwide, thus being able to identify cost trends, yields along maritime, land and air routes, compare historical arrival and departure times of carriers, among many others.
Customer analytics along with Big Data tools, predictive modeling and geospatial data are used to understand consumer needs, analyze price sensitivity, and the general behavioral patterns that customers follow when choosing products or services.
The analysis of customer information offers great advantages in strategy development, as customer interactions, consumer response and behavioral patterns, among others, can be monitored and predicted.
Retail companies are already implementing Big Data and geolocation analytics tools to understand consumer mobility patterns, measure foot traffic in each store, understand the performance at their points of sale and estimate competitors’ turnover.
Big Data techniques allow the recollection of large volumes of geospatial and anonymous data from various mobile devices such as cell phones, computers, tablets, etc., making possible to generate different detailed and general analysis that help to solve any kind of business problems in any specific sector.
Identifying the right location to establish a business is a fundamental part of the basic strategy of any company in all industries. Selecting the exact right area and location is crucial not only for profitability, but also to help determine whether or not the business will be successful.
Iterative analysis of transaction, facility and asset data, along with geographic data, can reveal valuable information that can help a retail business choose the right location when establishing a business. Without the right tools to manage large volumes of information and geographic information systems (GIS), a "traditional" data collection and analysis process would require a lot of time and money.