Between August 2019 and December 2020, there was evidence of an upward trend in the average price of Central American frozen fruit exports, as it increased from $1.04 to $1.45 per kilo.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
Between 2019 and 2020, it is estimated that ice cream sales in the country increased by 6%, with supermarkets, discount stores and convenience stores being the main marketing points, as 7 out of every 10 units are sold in these establishments.
In recent years, ice cream consumption in the Guatemalan market has increased considerably, since between 2019 and 2020 sales increased by $8 million, going from $128 million to $136 million, according to Euromonitor estimates.
In the new commercial reality in which customers value food free of any virus or bacteria, producers and international distribution chains are forced to reinforce their safety systems to reduce the risk of selling contaminated products.
Months ago, it was reported that in China, processed and frozen meat products arriving from abroad were detected with the presence of the coronavirus.
In the current context of pandemic and changing habits, consumers are beginning to prefer fresh foods over packaged or processed foods, driven by the search for health and immune system benefits.
The covid-19 outbreak led to changes in people's behavior and significant changes in consumption habits, which are reflected in the food product market.
Personalized food, health and well-being, sustainability, zero waste and taste and indulgence are the five macro trends that impact the food sector in this new commercial reality.
The pandemic resulting from the outbreak of covid-19 has essentially served as a driving force behind most of the trends that had been developing before the crisis, only slowing down those linked to sensory experiences, concerns about the use of plastic in packaging and preferences for imported options, since the context has stimulated the consumption of brands and alternatives of local origin, according to an analysis by the Costa Rican Foreign Trade Promotion Agency (Procomer).
Berries, cherries and citrus fruits, fruits that due to their vitamin C content are generally associated with positive effects on the immune system, reported increases in sales in the US and European markets during March, April and May 2020.
In this context of new consumption habits, which emerged worldwide due to the outbreak of covid-19, banana sales (due to its high potassium content and its contributions to health) have been extremely positive.
A distribution center for refrigerated and frozen food products is planned to be built on an 8,780 square meter site in Zone 12 of the country's capital.
According to the interactive platform "Construction in Central America" of CentralAmericaData's Trade Intelligence Unit, Innovafoods, S.A. submitted to the Ministry of Environment and Natural Resources the Environmental Impact Assessment (EIA) to develop the project called, "Bajo Cero."
In the first half of the year, countries in the region exported $51 million in frozen fruit, 11% less than in the same period in 2017.
Figures from the information system on the Frozen Fruit Market in Central America compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In 2016 exports of fresh and chilled vegetables from countries in the region amounted to $143 million, and sales to the US grew by 9% compared to 2015.
Figures from the information system on the Fresh or Chilled Vegetables Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with the graph"]
In 2016 the value of exports of fish, molluscs and crustaceans reached $714 million, equivalent in volume to 114 thousand tons, 8% less than the amount sold in 2015.
Figures from the information system on thethe Market for Fish, Molluscs and Crustaceans in Central America, compiled by the Business Intelligence Unit atCentralAmericaData: [GRAFICA caption = "Click to interact with the graph"]
The growing preference for natural products explains part of the growth in sales of frozen fruit and vegetables in the United States, which exceeded $1 billion in 2014.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
In 2006, few people were interested in the sale of frozen fruit, hidden within its own sector and packaging that was not very appealing.
"Clean" labels , healthy snacks, frozen and convenience foods, good fats and own name brands are some of the factors that marking out global trends this year.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
The main trends which will probably affect the food industry in 2015, have been identified by Innova Market Insights, from analysis of the most important events in the industry.
Analysis of the characteristics of the business of supplying ships in Panama, participating companies, products and services required, and eligibility requirements.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
- Expansion of the Panama Canal opens up opportunities for Costa Rican exporters to supply vessels
The Russian trend of moving towards a healthier life style has positively influenced the consumption of canned vegetables, juices and nectars.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
According to a study conducted by the firm Intesco Research Group in Russia, production of canned vegetables will increase with the population growth in large cities.
The rise in logistics costs has a higher impact on businesses who export fresh produce.
On 1 January an increase came into effect of approximately 10% in the cost of shipping a container with cold storage leaving from Costa Rica.
According to an article in Nacion.com, companies that will be affected by the increase of approximately 10% are those who export fresh produce such as fruits and vegetables.