Geolocation systems and Big Data turn data into information that farmers and land managers can use to make more informed and timely decisions to increase productivity.
Sensors located in fields, tractors and on satellites high above farms are constantly collecting data.
Geolocation systems and Big Data are able to convert this data into information that agricultural companies can use to make more informed and timely decisions, increasing productivity, allowing to collect information on soil and plant needs to apply treatments that increase agricultural production, managing costly resources such as fertilizers, pesticides and herbicides.
In recent years, Nicaraguan beef exports have been on the rise due to the improved quality of the product, but foreign sales of live cattle have been declining due to the deterioration of trade relations with Venezuela.
Official figures specify that between 2019 and 2020 Nicaraguan beef exports increased by 4%, going from $522 million to $542 million.
In recent months, it is estimated that the cost of raw materials for bread production in the Nicaraguan market has increased by about 25% and consumption has decreased by 40%, a phenomenon that is reported in the context of the economic crisis generated by the outbreak of covid-19.
Raw materials such as oils, shortening, margarine and sugar have increased their prices in this context of sanitary emergency, a situation that has put pressure on the production costs of bread producers.
When the pandemic that caused the covid-19 outbreak began, interest in vitamins and supplements rebounded in all Central American markets, but, in recent weeks, a decline in the number of Internet searches associated with the topic has been reported.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long-term demand trends for the different products, sectors and markets operating in the region.
From January to July 2020, companies in the countries of the region imported from Mexico infant and toddler formulas for $57 million, and 50% was purchased by companies in Honduras and Nicaragua.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Since April it is evident that in the Central American markets the number of Internet searches and digital interactions associated with vitamins and food supplements has been growing continuously.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different types of furniture, products, services, sectors and markets operating in the region.
Because in today's business reality many people prefer to spend more time at home and cook their own food, the demand for easy-to-prepare processed seafood has grown.
At a global level, changes in consumer behavior have been reported, because of the quarantines decreed in several countries of the world by the outbreak of covid-19, people's habits, tastes and preferences have been changing.
In Central America more than 6 million people search online and participate in conversations associated with dairy products, with ice cream, fudge and yogurt being some of the products with the greatest presence in consumer interactions.
An analysis of consumer interests and preferences in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, yields interesting results on people's preferences and tastes in food and other types of products or services.
Since March, when the first cases of covid-19 were detected and consumption patterns began to change, interest in seafood rebounded in all markets in the region and by the end of August the volume of interactions associated with the issue continued to rise.
Through a system that monitors changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long-term demand trends for the different products, sectors and markets that operate in the region.
In Central America about 5 million people show interest in snacks or chips on the Internet, being Lay, Doritos, Cheetos and Ruffles some of the brands with the highest positioning in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in food and all types of products or services, as well as restaurant chains and activities.
In recent months, interest in fast food in the region's markets has continued to show a clear upturn, with El Salvador, Panama and Honduras recording the largest increases in interactions on the subject.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
How many people are interested in this type of food, where they are located, how old are they and what is their monthly spending level, are some of the questions that can be answered with the use of specialized geomarketing tools.
At CentralAmericaData we have developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers. The map incorporates, for any country in Central America, variables such as population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.
Interest in food and beverage products has clearly increased in recent weeks in the region's markets, with the trend being more evident in products such as baked goods, soups, liquors, fruits and vegetables, candies and fast food.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long-term demand trends for the different sectors and markets operating in the region.
From January to June 2019, companies in the region imported $93 million in food for dogs and cats, and purchases from Mexican companies increased 10% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]