World Gym, which in El Salvador is located in Antiguo Cuscatlan, has a potential market of 266,000 consumers 15 minutes away by car, of which 13% are interested in yoga and 12% in weight training.
Using the Geomarketing solutions that we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the fitness centers, which operate in the countries of Central America. Below is an extract of the study's findings.
What to consume, what to stop consuming, which habits to adopt to improve health and to which lines of expenditure to invest more financial resources, are some of the questions that consumers in Central America are asking in the context of the new normal.
The covid-19 outbreak generated a revolution in the markets of Central America and its different economic sectors.
In recent weeks, interest in activities such as yoga and pilates, and in personal hygiene and weight loss products, has increased in Central American markets.
Through a system that monitors real-time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project short and long-term demand trends for the different sectors and markets operating in the region.
In the first half of the year, countries in the region imported $26 million in sports footwear, 3% more than the purchases reported in the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In 2017, countries in the region imported $87 million worth of sporting goods, 8% more than in 2016, reaffirming the upward trend registered since 2013.
Figures from the information system on the Market for Articles and Material for Physical and Sports Culture in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
Commercial and residential use towers in Guatemala, a highway in Panama, and a sports center in Costa Rica are some of the projects expected to be developed in the coming months in the region.
The interactive platform"Construction in Central America", compiled by the Business Intelligence Unit at CentralAmericaData, includes an up to date list of public and private construction projects for which environmental impact studies (EIA) were submitted to the respective institutions of each country in June 2017.
In 2016 Central American countries imported $81 million worth of sports articles and equipment, 8% more than in 2015.
Figures from the Information System on the Market for Articles and Materials used for Physical and Sports Culture in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with the graph"]
Between January and September 2016, the countries in the region imported in total a monthly average of $6 million worth of sporting goods and equipment.
Data from the Information Systemon the Market for Articles for Sports and Physical Culture in Central America,presented by the Business Intelligence Unit at CentralAmericaData: [Figure caption = "Click to interact with graphics"]
The Curves El Salvador franchise is in full expansion mode, driving by a specially designed program for working women.
Last September the company which specializes in feminine health care opened a branch in the city of San Miguel, in the east of the country, and to date has more than 200 active members.
The opening is a part of Curves' aggressive expansion plans; the company already has five branches located at strategic locations in El Salvador.