Imports in the sector continue to rise, since from January to September 2020, companies from Central American countries imported $367 million in laptops and similar devices, 14% more than in the same period of 2020.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Intcomex, a company that distributes technology products in the Guatemalan market, began operating a new logistics center that required a $20 million investment and is located in the municipality of Mixco.
Company executives informed that the new logistics complex, located in the Las Tunas Industrial Park, has a construction area of 16 thousand square meters, of which 6 thousand square meters are used for warehousing, 1,500 square meters for offices and the remaining area houses service areas, parking lots and logistics maneuvering areas.
Samsung, Huawei, LG and Lenovo are some of the brands with the greatest presence in searches and conversations online and on social networks associated with these electronic devices, which are carried out by Central American consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Area of CentralAmericaData, provides interesting results on the preferences and tastes of people for deodorants and other personal care items.
The I Shop, which is located in San Salvador's Multiplaza shopping center, has a potential market of 380,000 consumers 15 minutes away by car, and 39% of them are interested in tablets, and 14% in desktop computers.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of establishments dedicated to the sale of consumer electronics equipment, such as cell phones, laptops, desktops and other items, operating in the countries of Central America. Below is an extract of the study's findings.
In the region's countries, more than 3 million people are looking to buy some type of audio equipment online, and 12% of these consumers are exploring options for purchasing a vehicle audio system.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
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