The computer maker and the telecommunications company seek to double the region’s internet penetration.
Under the terms of the alliance, the companies will market plans for customers to acquire computers and internet access services with special financing programs, explained Jorge Castillo, commercial director at Claro Guatemala.
Castillo added that 4 of HP’s computers will be sold at Claro’s stores with internet access included.
In 2008, only 6 out of each 100 persons had internet access in Guatemala. The situation seems poised to change with the current competition in the 3G mobile market.
4 companies offer 21 different plans for wireless internet access, via devices containing a SIM card similar to those used by mobile cell phones, only that these devices only send and receive data using the same networks as mobile phones.
The telecommunications market in Guatemala will grow at a compound rate of 5% over the next 5 years, reaching $2.800 million in 2014.
Revenues for this market were $1.9 billion in 2009, out of which 62% was generated by the mobile segment, according to a recent study by Pyramid Research. This segment would grow at a 13.7% annual rate over the next 5 years and "though messaging will remain the main source of revenue, connectivity will gain more than 10 percentage points of total revenue fueled by mobile Internet and mobile broadband", states a press release in Reuters.com.