Fear of the unknown and the belief that a serious problem justifies a dramatic response, pushes consumers to make panicky purchases, driven by anxiety and a willingness to calm their fears.
Following the spread of covid-19 worldwide and its declaration as a pandemic by the World Health Organization (WHO), businesses worldwide have reported a considerable increase in the products they offer, which can be explained by consumer behavior in a context such as the current one.
Purchasing decisions by Europeans, always guided by the perception of quality, are becoming increasingly influenced by the price factor and by a tendency to consume healthy foods.
A focus on the characteristics of the average European is the driving force behind an analysis of current trends and consumer habits. Ramón Tejeiro Vidal, head of the EU program to support the EU-CA, is the author of this interesting approach.
Changes have been detected in loyalty, attitude to the environment, lifestyle and consumption, and rationalising purchasing processes .
A study commissioned by the Financial Intelligence Unit of El Financiero has detected that "Costa Rican consumers are not as loyal to businesses and brands as they were a year ago , preferring to use the avalanche of offers and promotions offered by the market.
Extreme global urbanization will not slow in 2012, and the base of the urban consumer pyramid, the "citysumers", will broaden.
In 2012, the opportunities to meet the needs of hundreds of millions of low-income urban consumers will be unprecedented.
There are hundreds of millions of consumers (Bottom of the Urban Pyramid - BOUP) who despite not having incomes matching those of the middle class, demand innovative products and services tailored to their needs and spending capacity.