Analyzing the offerings of a supermarket, department store or convenience store and examining what type of consumers frequent those establishments is key to establishing which chains a company's products should be present in to increase their profitability.
By analyzing large volumes of data, it is possible to combine information on the products that commercial establishments sell with details of the types of consumers that are attracted to the different chains.
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From November 25 to December 4, 2020, the "China-Central America and South Pacific International Trade Digital Exhibition" will be held, a virtual event in which more than 600 Chinese companies will exhibit their products to companies in the region.
Construction materials, hardware, light industrial products, machinery, vehicles, communication equipment, electronic products, household appliances and daily consumer goods are some of the types of products that will be presented by Asian companies.
The Colon Free Zone will hold a virtual business conference, in which companies will be able to schedule 15-minute appointments with companies using the logistics hub.
In the First Virtual Business Roundtable (RDNZonaLibre), 100 user companies of the Colon Free Zone (ZLC) will participate, those interested in doing business with other companies seeking products such as footwear, purses and clothing accessories, electronics, hardware, home, logistics services, perfumes, clothing in general and liquor.
In the context of the tense diplomatic and commercial relationship between the two world powers, Central American countries could have the opportunity to attract new investments, as it is estimated that some American companies would need to migrate their operations to the American continent.
As a result of the tension between the two nations, Mauricio Claver-Carone, an advisor to President Trump, believes that U.S.
Increased demand for cleaning products, the use of e-commerce as a purchasing channel and the preference for functional foods are some of the new trends that will prevail in the medium and long term, once the pandemic is overcome.
According to a study prepared by the Foreign Trade Promoter of Costa Rica (Procomer), the outbreak of covid-19 has caused changes in consumer behavior and to take advantage of the opportunities one must begin to understand those that will come after the pandemic is overcome.
Within this context of health emergency, the mobility restriction measures decreed by the governments have forced people to change their consumption habits, a situation that forces companies to look for ways to deliver the products to their customers.
In order to adapt to this new economic reality and derived from the outbreak of covid-19 in Central American countries, companies have been forced to rely on marketing channels that until a few weeks ago were not among the most important in their commercial strategy.
Analyzing the economic and financial situation of the company, implementing a resistance plan, identifying what products customers need and what opportunities can be exploited in this context, are some of the tips for businesses in the new and complex reality.
In response to the arrival of the covid-19 virus in the region, Central American economies have taken different measures, in scenarios ranging from severe mobility restrictions, as in Guatemala or Honduras, to others that are less strict but equally negative for economic activity, as in Costa Rica.
Recruiting the best staff to operate the points of sale and reducing the costs of the initial investments to set up a franchise are some of the challenges faced by franchisers, who expect better sales in 2020.
Access to financing, containment of operating costs, and maintaining profitability levels are other issues of concern to franchisors in Guatemala.
The growth in life expectancy generates multiple market opportunities for groups of people over 50, who generally have higher budgets to spend, but are often excluded from brand messages.
According to reports from CentralAmericaData, so far in the 21st century life expectancy at birth has increased in all Central American countries.
Because of the slowdown in the economy and the entry into force of new taxes, in 2020 is expected a slight growth of 1% in the number of franchise brands in Costa Rica.
In the last year, the growth in the number of franchises reported a significant slowdown, since the figures of the guild specify that up to May this year the net number of brands reached 361, a value that exceeds by just 0.6% the 358 registered in the same month of 2018.
Almost a year after the regulation for the commercial use of drones entered into force in the country, there are only four companies registered with the General Directorate of Civil Aviation.
Since February 14th, 2018, companies using drones for commercial purposes in Costa Rica must pay $1,874 to obtain the exploitation certificate. So far, few companies in this business have initiated the permit process.
Excessive regulation, increased tax charges and geopolitical uncertainty are the main risks to business growth in the region for Central American CEOs.
PricewaterhouseCoopers (PwC) conducted the Global CEO Survey in the Central American region, in which a group of business executives from Central American countries and the Dominican Republic shared their opinions about their economic expectations.
As part of the Buyers Trade Mission, from 25 to 27 September, 500 Costa Rican exporters will be meeting with 300 entrepreneurs from 50 countries.
The Foreign Trade Promotion Office (Procomer), the institution in charge of organizing the event, reported that this year it foresees holding 5,300 business appointments at the event, which will take place at the Costa Rica Convention Center, in Barreal de Heredia.
On July 17 and 18 representatives of international franchises from different sectors will be showcasing their business models and meeting with companies interested in acquiring their franchises.
EXPO FRANQUICIA 2018 is being organized by the Chamber of Commerce, Industries and Agriculture of Panama, and will bring together more than 100 companies showcasing 70 exhibition modules from a variety of chains including restaurants , desserts, pastry shops and bakeries, air conditioning technical services, pre-school education, photography and design, manicures and pedicures, business networks, automotive service, and footwear, among others.