Private brands, also known as intermediaries or retailers, are being increasingly sought out in developed markets such as those in European countries.
From a press release issued by the Foreign Trade Office (Procomer):
A study by the consultancy company Nielsen in 2013 for the Yearbook of Private Label Manufacturers Association (PLMA) shows that private brands increased their share in 18 of the 20 European countries analyzed, which led to them being the most popular and demanded by consumers.
The largest beverage company in Central America and the Caribbean has changed its logo and is now CBC.
From a statement by Cabcorp:
Cabcorp, a corporation in constant evolution, has built strong relationships with food and beverage companies in the world, such as PepsiCo and Ambev; in addition to having developed Livsmart, a business unit exporting non carbonated drinks to over 20 countries.
As of July 23 the Amnet brand will give way to TIGO, owned by Millicom International Cellular S.A.
Under the name Tigo, the operator will handle Internet services, cable television and home telephone lines, the company announced in a news release.
An article in Nacion.com quotes Richard Lamb, Marketing Manager of Tigo Costa Rica, who said, "The makeover is part of a corporate strategy that was created when Millicom acquired Amnet’s operations in Central America. Now it is our turn to change."
The corporation has begun the process of rebranding all of its supermarkets in the region.
In the next weeks consumers will start seeing the changes, as the corporation announced that the modifications will take place in the short term, while not detailing the specific changes that will be made.
Marco Cuevas, corporate affairs manager at WalMart Guatemala, noted that the company will execute this update in several phases, including brand changes and modifications to the shelves.
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To celebrate recovering its identity and commercial management of the portal, CentralAmericaData.COM launches an expanded product and services portfolio, together with a free banners promotion for companies in the Network. (see details)