Distinguishing a product using distinct packaging with features making it convenient and attractive to buyers is becoming the most important factor for success in the sales.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
Exclusivity in beverage packaging gains importance
Due to the highly competitive nature of the beverage market packaging which stands out visually is critical, with recommendations being to design the packaging individually, promoting the high quality of its content and also if possible, providing additional utility features.
The trade association agreement between Central America and Europe means a reduction in import tariffs on alcoholic beverages.
With the entry into force of the Agreement between Europe and Central America (CAAA) comes a reduction in import costs, which in the case of champagne is a cut of 15%.
According to Javier Abreu, company representative of Vinos & Destilados in Costa Rica, this allows for a decrease in consumer prices of between 15% and 30% for brands such as Bonpas and Thorin (French wines) , Rioja Bordon and Diamante (Spanish wines) and Bombay Sapphire and Botanic (gin). A bottle of Moët & Chandon, for example, went from $95 to $63."
The consumption of energy drinks and "Ready to Drink" coffee increased by 14.3% and 9.5%, respectively.
During the period 2011-12 energy drinks increased sales more than any other segments with 14.3%, followed by ready to drink (RTD) coffee with 9.5 %, bottled water 5.8 % and RTD tea with 9%.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
Nutritional labels on food exported to Mexico detailing sugar, fat and salt on exports to Ecuador are part of the changes.
The Association of Producers and Exporters of Nicaragua (APEN) confirmed that from this and next year Mexico and Ecuador will implement new labeling rules for foods and beverages. Exporters will have to take into account those rules if they want to place their products in those markets.
The propensity for a healthier consumption has created opportunities for drinks that prevent diseases.
From an article by the Costa Rican Foreign Trade Promotion Office:
According to the consulting firm Innova Market Insights, within the main trends for 2014 in the market for juices and beverages, is reducing waste in production processes and a greater focus on consumer confidence.
Unlike European and South American consumers, Asians show a greater willingness to pay more for organic products.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
The Spaniards are not willing to pay more for organic products, as is clear from the last Socialogue Report prepared by IPSOS in 24 countries worldwide. Although more than half of the Spanish population (51%) are appreciative of businesses who undertake initiatives to respect the environment, only 27 % were willing to pay more for these products.
The special tax on soft flavored fizzy drinks opens an opportunity to market fruit-based drinks or vegetables.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
Due to the alarming statistics on obesity in Mexico (a country that ranks first in the world with this condition) and the fact that soda drinks occupy third place worldwide as one of the main causes of this problem, according to the agency Euromonitor), the Finance Committee of the Chamber of Deputies of Mexico, has approved a special tax on flavored drinks equivalent to 1 peso per liter. This action was taken as a measure to put pressure on people to reduce consumption of these beverages and replace them with healthier ones.
Starting October 28 a new rule for the production and labeling of fruit juices exported to the European Union will take effect.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
The Royal Decree 781/2013, published on October 11th and ready to take effect on October 28 2013 in all EU member states, contains a number of developments in the preparation and labeling of fruit juices.
In the past five years, consumption of imported alcoholic beverages has tripled, led by a preference for premium quality spirits.
From an article by the Costa Rica Foreign Trade Promotion Office (PROCOMER):
The consumption of imported spirits in Peru has tripled in the last five years, according to Matías Jullian, marketing manager of Pernod Ricard in this country.
The event aimed at promoting innovation and the technological development of the food industry in El Salvador will be held on the 27th and 28th August.
From information published by the Salvadoran Foundation for Economic and Social Development (FUSADES):
The Ministry of Economy (MINEC) and the Proinnova Program run by the Salvadoran Foundation for Economic and Social Development (FUSADES) through the Sectoral Group "Invent Food and Beverages" will be holding on the 27th and 28th of August 2013 the event entitled the 2nd Food & Beverage Technology Summit 2013, which will be supported by the Multilateral Investment Fund (MIF), a member of the Inter-American Development Bank (IDB).
Global consumption of milk shakes will more than double in the next three years, as consumers prefer nutritious shakes in convenient packaging as an alternative to other beverages.
From a press release issued by the company Tetra Pak:
The sixth Tetra Pak Dairy Index highlights the increasing demand for ready to drink shakes, driven by health conscious consumers and its flavor.
Its qualities as a natural moisturizer and its nutritional benefits, as well as an advertising campaign developed by importers, have contributed to increased consumption.
From an article by the Costa Rican Trade Promotion Office (PROCOMER):
Coconut water consumption is growing significantly in the UK, due to the recognition of its qualities as a natural moisturizer and its nutritional benefits.
Exporters are implementing techniques to elaborate low-fat, low in sugar products that do not contain artificial colors, because consumers in the U.S., Europe and Central America are more inclined to buy healthy products.
From an article by the Costa Rican Trade Promotion Office (PROCOMER):
According to the Food and Beverage Commission of the Guatemalan Association of Exporters (Agexport), this year a 10% growth in exports is planned for these products, through a strategy of adding healthy raw materials to products.
Within the category of soft drinks, bottled water sales worldwide will excee those of carbonated beverages in the next two years.
From an article by the Costa Rica Foreign Trade Promotion Office (PROCOMER):
Research by the consultancy company Canadean has revealed that within the category of soft drinks, bottled water sales worldwide will excee carbonated beverages in the next two years.
Art form or not, in China alcohol is key to doing business despite the government recently having it forbidden in official meetings.
"Anyone who does not understand the culture here does not win at the table," says the communicator Xiu Weiliang, who has risen to fame after launching his course entitled 'The art of drinking', which thousands have already signed up to.
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...