Given the rise in tuna consumption reported between February and August, in Costa Rica the company that owns Sardimar increased its production by 25%.
After the context of the new commercial reality that arose from the outbreak of covid-19 the demand for tuna increased, Alimentos Prosalud, owner of Sardimar, hired more than 300 additional employees to work in its plant in Barranca, Puntarenas.
Loss of competitiveness in the region has been a constant factor in recent years due to problems in infrastructure, transportation and energy costs.
Although the sector's exports to Central America have maintained a relatively stable rate of growth, entrepreneurs say their products have lost competitiveness against the food industries in neighboring countries, due to the high costs of energy, transportation and infrastructure.
A total of 18 tuna brands are competing in a market that seven years ago was totally dominated by Sardimar.
One example of the growth that has been seen in brands in this market is Grupo Calvo, who has had a steady increase in sales; 11% in 2010, 71% in 2011, 32% in 2012 and a projected 19% for 2013 .
In Costa Rica, traditional tuna producers are starting to sell their product mixed with pasta, and traditional pasta manufacturers are beginning to sell dishes where they combine pasta with tuna.
An article in Nacion.com reviews how food companies, looking to innovate and increase the variety of their product portfolios, enter markets which used to be exclusive for other types of companies.
The company has announced the launch of a new product line, Badesi, and an investment of $1.5 million in expanding one of its plants in Costa Rica.
Badesi is the name of the new ready-to-eat product line. Three new products have been launched initially but the company plans to bring out others during the course of the year, said Shirley Romero the company’s corporate communications director.
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