Thanks to predictive modeling and artificial intelligence (AI), marketers can now leverage these tools to segment audiences beyond traditional parameters and build a more accurate profile of consumers.
By using AI, it is possible to segment audiences at more granular levels and identify which ones are most valuable to marketing objectives.
With Big Data management techniques, companies can optimize their strategic business planning, by taking advantage of market and companies' data.
Big data has emerged as a powerful tool that organizations can use to leverage data-driven decision making for better strategic planning, determine which market niches of their products, are growing or shrinking, obtain traffic data of their stores or website, determining where they come from, what kind of devices they use, dwell time, and foot traffic patterns to help analyze which promotions and efforts are successfully driving their business.
Analytics based on Big Data allows mall operators to maximize revenues and visits by better selecting tenants, optimizing mall design, determining rents, establishing signage and advertising campaigns, etc.
New technological tools allow mall operators to measure the number of consumers spending in and out of stores, the time they spend in and out of stores, know their relative wealth index and understand visitor behavior patterns, helping to determine the best mix of stores, site infrastructure, rent price range and implement more efficient signage and advertising.
The international conference that provides tools for better operation and management of all types of buildings will take place on June 2nd and 3rd in Panama City.
TecnoEdificios is an international congress that provides tools for better operation and management of all types of buildings as well as spaces which make the best use of technologies in order to provide a better the quality of life for users, and efficiency of buildings.
EGS Guatemala has announced the expansion of operations in customer services, billing and back offices for telecommunications and energy.
From a statement issued by the Ministry of Finance in Guatemala:
Guatemala, March 15, 2016. The Minister of Economy, Ruben Morales, participated in the inauguration of EGS's third site in Guatemala, Primma 2. This company belongs to the call center and BPO sector, one of the two sectors covered by Decree Law 19-2016.
The company has announced it will reduce the number of its customer service centers from 11-3 , and in Guatemala it has hired BPO services from Xerox.
The firm Xerox will be responsible for business process outsourcing (BPO) services for Guatemala where it is projected that 215 jobs will be created.
According to Federico Medinilla, manager of Xerox, "the cruise operator has been divided into three units: Royal Caribbean, Celebrity Cruises and Azamara Club Cruises. The call center in Guatemala will handle the customer service aspect for the three companies. "
Located in the Plaza Zona 4 Shopping Center, the new call center consists of training rooms, a medical station, psychologist's room, and coffee room.
"Our expansion is the result of the good service and commitment we provide to our customers. Our plan is to grow and remain an important source of work for Guatemalans" explained Manuel Gordo, CEO of the company.
On 7th and 8th of November 150 participants from the U.S. and Latin America will gather together during the first Central American summit on outsourcing services to be held in Nicaragua.
From information published by ProNicaragua:
ProNicaragua, the official investment and export promoter of the Government of Nicaragua, will be organizing the first Central American summit on outsourcing services entitled 'Central American Nearshore Summit 2013, which will bring together 150 participants from the U.S. and Latin America in this sector.
The total value of purchases of goods and services made using debit and credit cards by Guatemalan businessmen during 2011 was 18% more than those of 2010.
The information comes from the Commercial Consumption Expenditure (CCE) report which looks at payments around the world and is conducted yearly by the payment technology company Visa.
Siglo21.com.gt reports that, "According to this study, which calculates spending by companies around the world, the amount of purchases made with Visa debit and credit cards in Latin America and the Caribbean (LAC) was $7.8 billion and showed an increase of 19.4% compared with 2010.
As part of its expansion plan in the region, the utility plans to open two new call centers in Guatemala this year.
The new centers will employ about four thousand workers, one will be opened in the capital and the other in the province, said Manuel Apraciio, director of Transactel in Guatemala.
"The executive said the company's expansion is part of a new $11 million investment of planned for this year in Central America, of which about 65% will go to Guatemala," reported Prensalibre.com.
The agency Invest In Guatemala has announced the start of construction of a data center for GBM, an American subsidiary of IBM, with an investment of $70 million.
GBM, a subsidiary of IBM, will lay the foundation stone in March for the construction of a new complex to house a data center in Guatemala, which will enable provision of a ‘cloud computing’ service for Central American companies.
Representatives from companies providing products and technology services in the region are meeting in Guatemala.
Sectors being promoted in the event include sustainable tourism, health and wellbeing tourism, laboratories, contact centers, digital content development, and software.
Companies from Guatemala, Central America and Peru since yesterday, September 29, have held negotiations with 34 foreign buyers.