A bill intends to impose a tax in dollars on advertising of commercial enterprises in public spaces.
"According to the bill, natural or legal persons must have an installation or renovation permit from City Hall. Once obtained, they will have thirty days to place the sign, otherwise they will need to reapply." reported Laprensa.com.ni.
It also proposes that mobile advertising on garbage cans, stops and benches, will incur taxes.
From nine days before and five days after the closure of the event, ownership of the competitor’s image rights belongs to the International Olympic Committee.
In addition to the hazards of sponsoring people or activities, such as poor sports performances or inappropriate social behaviour, in the case of Olympic competitors it also has to be taken into consideration that "promotions with the athletes, the use of symbols and references to the competition for commercial purposes are highly regulated by international treaties", notes an article by Sergio Morales Chavarria in Elfinancierocr.com.
Executives of companies whose customers are other businesses, rely increasingly on the Internet to find information to guide them in the decision making process.
B2B (Business to Business) companies are a growing presence on the Internet, due to the fact that the number of its customers using the Internet for their business decisions is also increasing.
"Of all the people who see a banner on the Internet, only 1 percent click. But the remaining 99 also made contact with the advertisement, and although they didn’t access it, they still received the message."
The advantage internet advertising has over traditional media, is that it is possible to objectively measure its impact, by counting the clicks that tell us that the reader is interested and needs more information about the product, service or brand on offer.
Advertising expenditure is abandoning traditional media, especially print newspapers and magazines, and instead turning to digital media, where results are concrete and objective, and where there is a superior return on investment.
A report published by eMarketer gives clear conclusions: The share of digital media in the advertising pie is growing at the expense of print media, in line with changes in the patterns of consumer behaviour change, which are not being reported in mainstream media, people are spending more time in front of screens connected to the Internet, where they enjoy more and better information, and interact with advertisers.
Measuring results is essential in order to check whether your online communication strategy is successful and profitable.
Accurately defining goals for internet investments and then measuring and analyzing the results of the traffic that company’s web sites record is vital in ensuring the success of that investment.
Gustavo Arias Retana's article in Elfinancierocr.com explains that "within the planning that a company must do to get the most out of its web space, it is essential to define the methods used to measure results. Today, that situation is easier because there are many low cost, or no cost, tools which allow you to have control over traffic on web sites and create profiles of social networking followers."
On July 29th and 30th representatives from advertising agencies and marketing companies will be attending "Festival Antigua" in Guatemala.
Organized by the Union of Advertising Agencies, it will bring together twelve international exhibitors.
The executive director of the Guatemalan Union of Publicity Agencies (UGAP), Pauline Crespo, told Siglo21.com.gt that, "For us it is important to promote these activities because it is Advertising Month in Guatemala and it will encourage companies engaged in marketing and advertising to modernize and innovate."
According to research by the consultancy Mintel, more than two thirds (66%) of social network users say they rarely pay attention to ads on these sites.
More than half (56%) say they dont like buying products they have seen advertised on social networking sites - suggesting that brands have to go beyond paid advertising to influence consumer purchasing decisions .
In the first quarter of the year spending on digital advertising reached $7.3 billion in the U.S.
The digitization of information on the Internet is making great strides, and an example of this is the exponential growth of scheduled advertising in digital media.
This latest comes from the analysis by Price Waterhouse Coopers and the Interactive Advertising Bureau (IAB) who released results of the income report
In 2009 spending on traditional media advertising grew by 18.5%. In 2010 it increased by only 2.1%, confirming that consumers have started to abandon ship.
Only television and radio appear to be safe from the unstoppable advance of digital media on consumer preference. Print media is suffering most from this change in trends.
As internet penetration in homes and businesses increases, consumers are changing their information consumption habits, and spending more time in front of the PC or with their phone in hand, rather than reading newspapers and print magazines.
Major Internet companies create new scenarios in order to build a brand.
While media debates on the payment model or blind faith in graphic advertising formats suitable for branding, a battle is taking place in advertising results.
Brands want to participate not necessarily spending money on advertising platforms but through internal 2.0 communication experts.
A new law aims to regulate private advertising, sanctioning companies which advertise without prior authorization from the Ministry of Health.
Various sectors in the advertising industry, media, attorneys, consumer organizations and human rights groups are criticizing the government´s bill, reported the article by Laura Rodriguez Rojas and Ramon H. Potosme of Elnuevodiario.com.ni.