Consumers, Trends and Changing Interests

During the first half of 2021, consumers in Central American countries increased their interest in comics, martial arts, motorcycles, vegetarian food, spa services, air travel, weight loss products and sporting goods.

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short- and long-term demand trends for the different products, sectors and markets operating in the region.

For this piece of information, the trend showing the number of Internet searches and mentions in conversations in the digital environment associated with different topics during the first five months of 2021, made by consumers in Central American countries, was analyzed.

From January to May, Panama reported a clear increase in interest in sports such as martial arts, motorcycle-type vehicles and vegetarian food.

For the period under analysis, in El Salvador, weight loss products and home furnishings were some of the topics in which consumers were more interested compared to what was reported at the end of 2020.

In the first half of the year in Guatemala, the number of interactions associated with SUVs, alcoholic beverages such as beer and sporting goods increased.

At the end of May 2021, in Honduras there was an increase in the number of interactions associated with spa services, air travel and clothing accessories.

In Costa Rica during the first half of the year, consumers increased their interest in topics such as men's clothing, comic books and spa centers.

This Business Intelligence solution, which monitors the interests of consumers in any country in the region, allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system makes it possible to track any product or category, resulting in a highly valuable input for making business decisions in the new commercial reality.

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CentralAmericaData is the leading B2B market research company in Central America. We specialize in compiling, validating and analyzing data from the economic activities in Central American and South American countries, along with Mexico. We provide our clients and companies with presence in the region relevant information to define business strategies and make adequate decisions. Learn more about our services here