Do You Sell Online?

Web users expect a lot from shopping sites, but their focus is on the fundamentals that facilitate purchasing.

Thursday, June 24, 2010

An article in eMarketer.com discussed a recent report called “Revolutionizing Website Design”, which stated that the most important feature of e-commerce sites, according to consumers, is “clearly presented pricing and shipping information” followed by “indications of credibility and trustworthiness”.

While Facebook “like” buttons may facilitate viral sharing of product pages, online retailers concerned with conversion rates, failed transactions and shopping cart abandonment will have other priorities.



More on this topic

Cars and Online Sales

November 2018

In most Central American countries, vehicles are the main merchandise traded through web platforms.

According to the Guatemalan Exporters Association (Agexport), according to the OLX marketing website in Guatemala, El Salvador, Costa Rica and Panama, vehicles are the most published product category.

Venturing Into Online Trading

June 2015

Every day more and more retail companies are selling their products through their own websites, climbing up the wave of change already being felt in traditional sales formats.

In Costa Rica, even though statistics show a slight decrease in total purchases made by online consumers, trading companies are optimistic and predict a growth in the long-term trend, as is happening in other markets .

Where are your Customers?

February 2012

"Businesses should be where their audiences are, and if consumers are currently online, that is where businesses belong."

An analysis of Google's most searched words on the web in the days before Valentine's Day, has revealed that searches by Costa Ricans for the word "Chocolate" for example, increased by 99% , while searches for "cards" increased by 43%, and “flowers” by 24%.

Exporting on the Internet

February 2009

Via the web, sales of exports in niche markets that are costly and very difficult to reach through traditional media can be successful.

The potential of the web as a tool of marketing and sales is not taken advantage of by small businesses. Without incurring excessive costs, small businesses can mark their presence on the Internet and showcase their products in a global manner.

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