Wine: Micro Markets in Guatemala

The Naranjo Mall, located near the Anillo Periferico, is a sales point that, within a 5-minute drive, holds a captive market of 38,000 people who together spend $12 million, and of these, 20% show an interest in wine.

Thursday, June 11, 2020

In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

Continuing with the analysis of the potential demand for wine according to the location of a service point, the information system details that in the surroundings of the Pradera Concepción Shopping Center, which is located at kilometer 15.5 of the Highway to El Salvador, another interesting market can be covered. For example, if one wanted to evaluate this location as a service point, the interactive map details that at a distance of 15 minutes by car can reach about 105 thousand people who together spend more than $33.8 million per month.

The figures show that 23% of the total number of people are interested in wine. When reviewing the data of this group of consumers, it can be seen that six out of every ten are women.

Taking as a reference Naranjo Mall, located near the Anillo Periferico, at a distance of only 5 minutes by car, there is a target market of 38 thousand people, who together spend more than $12.2 million per month.

Of the total, 20% are interested in wine. When reviewing the data of this group of consumers by age range, it can be seen that approximately six out of ten are between 25 and 49 years old, and most of them are women.

CentralAmericaData's maps include such interesting data as the location of consumers according to their income level, their characteristics, purchasing power and their interests. It also allows for the dimensioning of the market potential for home delivery in a given area, delivery times and other data, for any city in the region.

Click here for more information about this tool.

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Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of convenience stores operating in Central American countries. Below is an extract of the findings of the study.

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At CentralAmericaData we developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

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In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

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