Why Employer Branding Matters Now

A strong employer brand will help organizations attract and retain the best talent.

Friday, July 24, 2009

The importance of an organization's employer brand will become more critical as companies continue to adjust and align their workforce to prepare for the next cycle.

As the talent crunch worsens, training and development will be key for employers to keep and upskill the talent that they have. This downturn signifies how an agile workforce strategy is required to attract and retain the talent that a company needs in order to achieve its business strategy.



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In one year the number of companies who said they found it difficult to fill vacancies grew by 11%, according to figures from a survey carried out by the human resources firm Manpower, which states that "...

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The Best Candidates are Not Those Looking for Work

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In reality, the way to get the best people is to look among those who are enjoying their current job, and who are not actively looking to change firms or position, but would accept an attractive offer. They are called "passive job seekers."

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Phone: (507) 214 4643

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