In Costa Rica about 30% of supermarkets are in San Jose, Guatemala, the metropolitan area concentrates 45% of establishments, while in Panama, 32% are in West Panama.
Wednesday, October 24, 2018
An analysis of the Trade Intelligence area of CentralAmericaData provides interesting results on where they are located, who they are, if they operate independently or if they belong to a chain or business group.
In Costa Rica about 27% of supermarkets identified in the national study are in the province of San Jose, another 23% in Alajuela and Heredia, and the remaining points of sale are distributed in other areas of the country.
Regarding the category of supermarkets, the study indicates that approximately 57% of establishments belong to some chain, while the remaining 43% operate independently.
Among the main supermarket chains, according to outlets in Costa Rica are Pali, Mayca, Fresh Market, Walmart and Megasuper.
In Guatemala, the metropolitan region concentrates close to 45% of the outlets identified nationally. It is followed by the departments of Escuintla, Suchitepequez and Quetzaltenango, which together represent 17% of the establishments dedicated to this business.
Regarding the chains or business groups, approximately 22% of the establishments in the study belong to Despensa Familiar, La Torre and Maxi Despensa.
On the other hand, Panama has the highest concentration of establishments in the provinces of Panama West, Panama and Chiriqui, concentrating together about 65% of the national outlets.
In Honduras, 25% of supermarkets are concentrated in the province of Francisco Morazán, while in El Salvador, about 32% of establishments are in the department of San Salvador.
Nicaragua is the Central American country that reports the lowest number of supermarkets. According to the report, 62% is concentrated in the provinces of Managua, Matagalpa and Jinotega.
CentralAmericaData it has geolocation and identification solutions for commercial establishments throughout Central America that allow estimating the value of a potential market. The tool also identifies points of sale and characterizes geographical areas.
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Analyzing the offerings of a supermarket, department store or convenience store and examining what type of consumers frequent those establishments is key to establishing which chains a company's products should be present in to increase their profitability.
By analyzing large volumes of data, it is possible to combine information on the products that commercial establishments sell with details of the types of consumers that are attracted to the different chains.
Determining if the highest possible profitability is being obtained at each point of sale and if the establishments with the greatest billing potential are being reached, is part of what can be solved with geomarketing solutions.
Through Big Data management techniques, it is possible to collect, validate and analyze large volumes of information for all types of points of sale, such as convenience stores or grocery stores that operate in Central American countries.
In the region, it is estimated that more than 4 million people show interest in the digital environment for supermarkets, being Walmart, Pricesmart, Paiz, La Torre, La Colonia and Super Selectos, some of the chains that have better positioned in the minds of consumers.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the preferences and tastes of people in various products, services, store chains, brands and activities.
It is estimated that about 25% of the commercial establishments that operate in the canton of Santa Ana correspond to companies in the service sector, which are mostly vehicle workshops, consulting and legal offices.
An analysis of commercial establishments in Costa Rica, prepared by the Trade Intelligence Unit of CentralAmericaData shows interesting results on the characteristics of companies operating in the canton of Santa Ana, province of San José, according to their location and type of activity.
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