Where are the Consumers Who Spend the Most?

Lomas de Guijarro, Colonia Florencia and Villas del Real are some of the sectors where the consumers with the highest purchasing power are concentrated in Tegucigalpa.

Monday, April 20, 2020

Through a geomarketing tool, developed by CentralAmericaData and based on interactive maps, it is possible to identify where people are and what characteristics they have as consumers.

In the area of Lomas del Guijarro and the Colonies of Florencia Oeste and Norte, there is a potential market of approximately 44 thousand people, 53% of which are women.

The data indicates that the inhabitants of Lomas del Puijarro and the Colonies of Florence, together spend more than $6 million monthly.





When analyzing the sector of Villas del Real, located on the Peripheral Ring near Pricesmart del Sauce, the tool specifies that a captive market of more than 12 thousand people is concentrated, who monthly spend more than $2 million on several expenses.

CentralAmericaData's maps contemplate data as interesting as the location of consumers according to their income level, their characteristics and purchasing power. It also allows for the dimensioning of the market potential for home delivery in a given area, delivery times and other data, for any city in the region.

DO YOU WANT TO KNOW THE INTERACTIVE MAPS OF THE REST OF THE CITIES IN CENTRAL AMERICA? Click here for more information.



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Through a Geomarketing tool developed by CentralAmericaData and based on interactive maps, it is possible to identify where people are and what characteristics they have as consumers, in any country.

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In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

Commercial Metamorphosis: Where are the Consumers?

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Multiplaza Escazu and its surroundings is a commercial point that in Costa Rica monopolizes a captive market of more than 176 thousand people, which can be covered with home deliveries just 15 minutes away by car.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

Sales Points and Potential Market

April 2020

The location of a sales point in any city in Central America can yield significantly different results, since the concentration of people on site, the expense they incur and the estimated time for home delivery in the area all have a significant influence.

In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers.

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